Drive BARBRI’s brand strategy and creative leadership to grow awareness, conversions, and market share across B2C and B2B.

Responsibilities

• Own the BARBRI brand: its vision, voice, aesthetic, values, and mission across markets and segments.
• Develop and execute brand strategies to drive growth in awareness, conversion, and market share for B2C and B2B.
• Spearhead brand awareness campaigns across digital, print, and partnerships; oversee brand agency partnerships.
• Lead competitive brand positioning across BARBRI’s portfolio including LSAT prep, law school aids, bar prep, SQE prep, and CLE.
• Evolve and steward Brand Guidelines for consistency across geographies and segments.
• Oversee public relations and communications strategy with leadership and PR partners.
• Manage brand budget with the CMO on strategic investments.
• Lead creative strategy for marketing campaigns, content, and communications; ensure innovation and brand alignment.
• Translate business goals and product value into narratives and visuals for diverse audiences.
• Champion CRO best practices across channels to drive action, not just awareness.

Requirements

• Bachelor's degree in Marketing, Communications, Brand Design, or related field; Master’s degree preferred
• 10–15+ years in brand strategy, creative direction, or marketing leadership in education, legal, professional services, or SaaS
• Demonstrated track record of growing brand awareness, market share, and conversion
• Experience leading brand strategy across both B2C and B2B audiences
• Experience with AI tools for design and content (e.g., Adobe, Canva)

Preferred

• Master’s degree preferred
• Experience with global markets; SQE/UK market experience a plus
• Experience leading brand strategy across both B2C and B2B audiences
• Familiar and curious about emerging AI tools for brand and content production

Benefits

• Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered.
• Plus, a healthy contribution to your 401(k) retirement savings.
• Work-Life Harmony: generous paid time off, including vacation, sick leave, volunteer and other personal days.
• Wellness Programs: on-site fitness facility, discounts on gym memberships, wellness initiatives.
• Continuous Learning Opportunities: access to educational resources, courses, and workshops.
• Flexible Work Arrangements: flexible work hours and remote work options.
• Opportunities for Growth and Advancement: mentorship programs, performance evaluations, ongoing feedback/coaching.
• Employee Assistance Program: confidential counseling, legal assistance, and other support services.