VP, Brand & Communications

Responsibilities

• Brand Strategy & Communications
• - Own Yondr’s brand platform, positioning, and voice across Education, Artist Relations, and Commercial, building the connective tissue that makes the brand read as one story rather than three.
• - Own company-wide communications: press and media relations, executive communications, and Yondr’s public point of view on presence, attention, and digital wellbeing.
• - Personally write and edit the brand’s highest-stakes copy, setting the standard for everything else across web, campaigns, social, and executive communications.
• - Set and evolve brand guidelines, voice-and-tone standards, and creative systems that scale as the business grows.
• Creative, Content & Digital Presence
• - Create and direct content across the business, including campaigns, brand film, photography, copy, and design, working hands-on alongside internal creatives, agencies, and freelance talent rather than briefing from a distance.
• - Own social and web presence end to end, from strategy and editorial calendar to writing, shooting, and posting content personally when it counts.
• - Set and protect the creative quality bar; review and approve brand-facing work from internal teams, agencies, and freelancers before it ships.
• Experience & Events

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent combination of education and experience.
• 10 to 15+ years in brand, communications, or creative leadership roles, including experience running brand and/or communications for a full business, not just a single product line or campaign.
• Direct experience leading and growing a team, and managing agency/freelance partners at scale.
• Currently hands-on in the work: actively writing, art-directing, or shaping creative in the last one to two years, not solely managing others who do it. Proven player-coach experience, comfortable executing as needed, not just directing. This is an execution-heavy seat at a lean company, built for a builder, not a pure strategist or figurehead.
• A portfolio or body of work demonstrating brand-building, including brand platforms, rebrands, or launches led end to end, with recent samples personally authored or art-directed by the candidate.
• Experience in lifestyle, consumer, live entertainment/events, or culture-facing brands is strongly preferred; experience in Education markets or artist/label/venue relationships is a meaningful plus.
• - Knowledge, Skills & Abilities: Ability to operate as a true player-coach: setting brand and communications strategy at the leadership-team level, and getting hands-on, as needed, with a headline, a deck, or a booth layout when it matters.
• - Strong news judgment and media instincts; comfortable as a spokesperson-ready voice for the company.
• - Proven ability to build one coherent brand story that flexes credibly across very different audiences without diluting it.
• - Sharp creative judgment and taste; experience briefing and directing designers, writers, and agencies to a high bar, and doing the work personally when the moment calls for it.

Preferred

• Experience in lifestyle, consumer, live entertainment/events, or culture-facing brands is strongly preferred; experience in Education markets or artist/label/venue relationships is a meaningful plus.

Benefits

• YONDR BENIFITS
• - 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
• - Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
• - Generous PTO for rest and recharge throughout the year
• - 12 weeks of paid parental leave
• - 1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
• - 401(k) offering
• - Tech tool preference, including choice of PC or Mac.
• - We are a hybrid company with remote employees. Hybrid employees receive catered lunch twice a week