Responsibilities

• The top goal and metric is to drive qualified leads to our sales team that convert into clients.
• Design, oversee, and optimize lead-generating multi-channel campaigns & sequences across email, website content, social channels, webinars, landing pages, ads/SEM, SEO/AEO/GEO, newsletters, retargeting, in-person events, partner channels, PR, and evolving channels.
• Leverage AI, agents, other tools to automate campaigns and the creation of thought leadership content, web content, video, audio, image and other assets. Be hands-on enough to guide team members.
• Collaborate with our sales teams to help drive business development with innovative GTM ideas, new tools, AI usage, insights, campaigns, content creation, and analytics/insights.
• As a member of our executive leadership team, help define company strategy, market offerings, and ultimately client success.
• Enhance and maintain our Salesforce CRM and enrich data with tools like ZoomInfo, Clay, LeadMagic, or similar. Help ensure sales contact and pipeline information is accurate.
• Track, report, and constantly improve key metrics with analytics / insights that will drive sales.
• Upgrade, manage, and continuously enhance our mcfadyen.com site and related websites.
• Optimize and report on our AEO/GEO/SEO to improve our domain authority on AI for ecommerce, marketplace, and related topics.
• Lead, mentor, and drive the performance of a handful of direct report marketing team members spread across the US, Brazil, and India.

Requirements

• 1-2+ years of hands-on use of AI for marketing, content creation, research or other marketing purposes with proven results. Experience building marketing agents that have driven tangible results.
• 10+ years of experience in digital marketing or marketing related roles.
• Hands-on experience with leading marketing automation tools, enterprise CRM platforms, customer data platforms (CDP), multi-touch attribution, analytics and/or other advanced martech tools.
• Strong understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns, SEO/AEO/GEO) and how to optimize engagement and metrics across each channel.
• Ability to be both hands-on and to manage a team that delivers results.

Preferred

• A self-driven pioneer that tries the latest technology before it becomes mainstream.
• Experience managing digital initiatives and working with global software development teams.
• Thrives in a fast-paced environment.
• Comfortable editing simple web pages or landing pages.
• Experience with eCommerce and marketplace technology.
• Experience supporting webinars, virtual events, and physical events.
• Excellent US English communication skills (mandatory).
• Ability to occasionally travel to events (perhaps quarterly) in the USA.