Responsibilities

• Develop and implement engaging social media strategies aligned with organizational goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using applications like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics with Google Analytics and Web analytics tools.
• Conduct social listening to monitor brand mentions, industry trends, and community feedback; respond promptly to comments and messages to foster positive relationships.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other digital channels to increase reach and engagement.
• Collaborate with team members on branding initiatives, content creation, and campaign planning to ensure consistent messaging across all channels.
• Track key performance indicators (KPIs), prepare reports on campaign effectiveness, and recommend improvements based on data insights.

Requirements

• Proven experience managing social media platforms with a strong understanding of social media marketing best practices.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Familiarity with social listening tools and web analytics platforms like Google Analytics for monitoring engagement metrics.
• Knowledge of SEO principles, keyword research, and digital marketing strategies to optimize content visibility.
• Experience with social media management applications such as Hootsuite or Buffer for scheduling and analytics.
• Ability to produce compelling visual content through photography or video editing using tools like Adobe Premiere or other video editing software.
• Excellent proofreading skills with attention to detail in all written communications.