Responsibilities

• This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections.
• We want to build a structured, high-performing Google Ads system that consistently drives the right educators and supporters to CollabED.
• Create a clear campaign structure aligned to our core initiatives (volunteer recruitment, educator engagement, donations, events)
• Develop a targeted keyword strategy that attracts mission-aligned educators and supporters
• Produce optimized ad copy that reflects our educator-built voice
• Implement proper conversion tracking so we can measure real impact
• Build a sustainable framework we can maintain internally after the project ends
• Set this project up for success by ensuring clarity, responsiveness, and access from the start
• Provide full access to our Google Ads account, Google Analytics, website backend, and any relevant documentation for complete visibility into our current setup
• Define clear goals at the outset with priority outcomes such as volunteer sign-ups, donations, newsletter opt-ins, and event registrations; align on measurable KPIs before restructuring