VMNY | Vice President, Relevance Strategy at Tamara Group | New York City, NY

Tamara Group

VMNY | Vice President, Relevance Strategy

New York City, NY (On-site)

Salary Not AvailableDirector/Executive12+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-functional insight and social strategy work to drive culturally relevant brand momentum, from briefs to brainstorms to client-ready storytelling.

Growth through cross-functional partnerships: guide insights, social strategy, and creative execution.
Cultural analysis and research: develop new methodologies and keep brands tasting culture with actionable guidance.
People and programs: mentor teams, manage performance, and expand client/agency relationships.

Job Description

Responsibilities

Partner across interdisciplinary teams to create and foster insights, sophisticated social strategies, creative thinking, and guide best-in-class execution.
Bring a knowledge of the competitive landscape as it pertains to scalable qualitative insights, business dynamics, and category headwinds, to deliver meaningful results for our clients.
Compose briefs that inspire creative teams, and steer and facilitate brainstorms and workshops.
Direct the strategic development of client presentations delivering clear, compelling and persuasive communications to all stakeholders.
Drive the development of new insights, cultural expertise, and methodologies for cultural analysis to ensure our brands and clients are culturally relevant.
Partner with the other functional leadership to optimize and look for opportunities across the client portfolio for strategic growth of business.
Build and maintain senior client and external agency relationships.
Accountable for managing growth and development of direct reports, including goals and action planning, performance reviews, and carving out opportunities for their continued L&D.

Requirements

12+ years experience with strategically crafting content opportunities, guiding creative ideation, and building brands (at agency or Fortune 500 brands), ideally for CPG food or personal care
Must have experience understanding the intersection of business strategy, consumer insights, and digital behavior in grounding purposeful ideas that drive brand relevance and business results
Deep expertise and instincts of day-to-day culture across the social landscape and/or specialized focus in specific niches or subcultures, in order to provide actionable recommendations for brands
Ability to review qualitative + quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights
Self-motivated and demonstrates initiative in identifying business opportunities, discerning a clear path forward and acting upon them swiftly
Proven leadership experience and recognized for their ability to balance mentorship and guidance of the team, with ensuring quality of strategic output
Proven ability to interact with and influence people at all levels of an organization, fostering strong cross-functional teamwork and collaborative results

Tamara Group

Tamara Consulting House is a group of well experienced executives, each has more than 30 years of working experience in the oil, gas and defense industries. The group of executives will share their passion and knowledge by helping local and international companies to flourish and succeed in Saudi Arabia. Tamara Consulting House provides the following consultation and facilitation services in the areas of:Project Management Support Services.Project Procurement and Contracting. Project Claim and Dispute Resolution.Business Facilitation and Licensing Services.Our process is designed to work with you as a team aiming to create value added services to your company. Our executives have hands-on experience and well familiar with the industrial mega projects from initial basic design throughout engineering, procurement, construction until commissioning. Also, we provide consultation and facilitation services to local and international companies to support and expand their business into Saudi Arabia. This include providing market information, developing feasibility studies and collaborating to establish the business locally. We also offer other services such as facilitating registration and qualification to major companies in the region. That’s how we ensure your success.

Founded in 2019

Al Khubar, Eastern, SAU

12 employees (1 in marketing)

www.tamaraconsulting.com