Visual Design Lead, YouTube Ads Creative

New York, USA (On-site)

$159K/yr – $233K/yrSenior Level6+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end visual design for YouTube asset-based creatives, shaping motion, identity systems, and scalable design patterns across cross-functional teams.

  • Collaborate with product managers and engineers to translate requirements into creative solutions.
  • 6 years of visual/graphic design experience with typography, color, and layout.
  • Lead motion design and develop asset-based creatives and their design systems.

Job Description

Responsibilities

  • Collaborate with cross-functional partners, including product managers and engineers across the YouTube platform, to understand requirements and provide creative, thoughtful solutions.
  • Communicate the user experience through wireframes, storyboards, and high-fidelity prototypes, while integrating user feedback and business requirements into ongoing updates.
  • Lead the development and production of motion, illustration, and design systems for asset-based creatives on YouTube, ensuring all work is translated into documentation.
  • Advocate for design-centered changes and align visual direction, procedures, and standards to ensure the implementation of high-quality and consistent outputs.
  • Develop team expertise in aesthetics and composition by building a community of practice focused on strong visual design principles.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in visual design and graphic design, and with color, typography, and layout.
  • Experience in motion design or producing motion graphics.
  • Experience in brand identity design and creating or maintaining identity systems.
  • Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).

Preferred

  • Master's degree in Design, Human-Computer Interaction, Computer Science, a related field, or equivalent practical experience.
  • Experience in display advertising, with a focus on creating systematic content for image and video creative generation.
  • Experience in design thinking and design patterns, with exploring the intersections of visual, interactive, and brand design in a scalable way.
  • Excellent stakeholder management skills, particularly in technical roles, and the ability to communicate and influence product design strategy.
  • Excellent storytelling skills, with the ability to articulate the rationale behind design decisions and explore visual concepts.

Benefits

  • Learn more about benefits at Google .

Compensation

  • The US base salary range for this full-time position is $159,000-$233,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
  • Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

About Google

  • Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
  • The US base salary range for this full-time position is $159,000-$233,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
  • Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Google logo

Google

deleted account

Founded in 1970
ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37