AgTrust is hiring a talented Visual Content Producer to capture the authentic stories of farmers, ranchers, and rural communities through photography, video, and multimedia content. You'll lead creative production for marketing campaigns, internal communications, and our podcast, from concept and field shoots to editing and post-production. This role blends technical expertise with creative storytelling, allowing you to produce content that strengthens our brand, engages employees, and showcases the people and values behind agriculture. If you thrive in dynamic, mission-driven environments and love telling stories visually, this role offers a unique opportunity to influence how AgTrust connects with its customers and communities."
Position Overview
We are seeking a creative and driven Visual Content Producer to join our marketing team. This role is ideal for a creative professional who enjoys working outdoors and capturing authentic stories from farmers, ranchers, and rural communities.
The Visual Content Producer captures, creates, and curates high-quality video, photography, and multimedia content that tells AgTrust's story-both externally to customers and the public, and internally to employees and leadership. This role combines creative production, storytelling, internal communications, and brand strategy to produce content that engages audiences, strengthens the organization's culture, and showcases our impact across agriculture and rural communities.
The position will lead the creation of compelling visual content through videography, photography, and editing to support marketing campaigns, brand storytelling, and digital engagement. The ideal candidate is a strong visual storyteller who can manage projects from concept to final production while capturing authentic moments that reflect the rural way of life.
This position requires travel to farms, ranches, and rural communities to document customer stories and showcase the impact of agricultural lending.
This role plays a critical part in driving engagement, brand awareness, and customer connection through visual storytelling aligned with business and campaign objectives.
Key Responsibilities
Content Creation:

• Plan, shoot, and edit high-quality videos, podcasts, and photography that highlight customers, employees, agricultural operations, and community involvement.
• Produce short-form and long-form video content for websites, social media, digital campaigns, and events.
• Capture authentic stories from farmers, ranchers, and agribusinesses that demonstrate our impact and mission.
• Create internal communications multimedia content that highlights employee achievements, organizational initiatives, leadership updates, and cultural stories to strengthen engagement and alignment across the organization.
• All visual content must align with campaign objectives and messaging, ensuring consistency across digital, social, and event-driven initiatives.
• Collaborate with the marketing team to ensure visual content drives measurable engagement, supports campaign goals, and enhances conversion across channels.
  

Video Production

• Manage the entire video production process, including concept development, storyboarding, filming, lighting, audio capture, and post-production.
• Edit footage into compelling narratives optimized for multiple platforms (social media, website, presentations, advertising).
• Create motion graphics, titles, and basic animations where appropriate.
• Produce videos and multimedia presentations specifically for internal audiences, such as leadership announcements, training content, and employee recognition features.
  

Photography

• Capture professional photos for marketing materials, website use, social media, publications, and business development collateral.
• Maintain a library of brand-aligned imagery representing agriculture, rural life, and company culture.
• Develop photography and visual content for internal communications, including newsletters, intranet updates, and corporate presentations.
  

Show & Studio Production Leadership

• Co-lead the production and creative execution of the "Financing Life Beyond the City Limits" Show.
• Help shape the visual identity, tone, and production quality of the Show.
• Ensure content is optimized for multi-channel distribution (YouTube, social, website, email).
  

Marketing Collaboration

• Work with the marketing team to support campaigns, product promotion, and brand storytelling.
• Help develop creative concepts that communicate our mission and connect with audiences interested in farming, ranching and the rural way of life.
• Assist with content planning for digital channels including social media and website updates.
• Collaborate with leadership to plan, produce, and distribute visual content for employee engagement initiatives
  

Brand Storytelling

• Travel to customer locations, farms, ranches, and rural communities to document real stories.
• Produce content that reflects the values of agriculture, community, stewardship, and rural heritage.
• Support internal storytelling initiatives by visually documenting company milestones, employee spotlights, and leadership narratives.
  

Campaign-Based Execution

• All content development and production must align with AgTrust's campaign structure. Each initiative must support defined objectives, target audiences, messaging, and measurable outcomes.
  

Collaboration Expectation

• This role operates within a highly collaborative content model and requires close, ongoing partnership with other marketing team members. Content is not created in isolation-success depends on alignment across messaging, visual execution, and distribution.
• Participate in campaign planning and content strategy sessions to align visual storytelling with messaging and audience needs
  

Qualifications
Required:

• 3–6+ years of experience in videography, photography, or multimedia content creation with demonstrated portfolio of brand or documentary-style storytelling.
• Proficiency in video production, editing software (Adobe Premiere, Final Cut, After Effects, etc.), and photography tools.
• Experience producing content for internal and external audiences.
• Strong storytelling skills, able to translate complex topics into compelling visual narratives.
• Comfortable conducting interviews and capturing authentic stories in field settings.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience creating content for social media marketing and digital campaigns.
• Drone videography certification (FAA Part 107) or willingness to obtain.
• Motion graphics and animation skills.
  

Preferred

• Familiarity with agriculture, rural communities, or agricultural industries.
  

Key Competencies

• Multimedia storytelling across digital and print platforms
• Video production, editing, and post-production expertise
• Photography, lighting, and motion graphics
• Internal communications and leadership collaboration
• Audience-focused content creation for both employees and customers
• Project management and organization of digital assets
  

Work Environment

• Combination of office work, field shooting, and travel to agricultural operations and rural communities.
• Occasional early mornings or evening shoots depending on lighting and farming schedules.
  

Why You'll Love Working Here

• Capture the stories of farmers, ranchers, employees, and the communities we serve.
• Influence both external brand perception and internal culture through powerful visual storytelling.
• Work in a dynamic, mission-driven environment that values creativity, authenticity, and collaboration.
  

Apply Today to help AgTrust tell the stories that matter, engage employees, and strengthen the voice of agriculture.
Some Legal Language
At the discretion of AgTrust Farm Credit, this position may be offered at an alternate title. In addition, other business experience may be considered relevant.
AgTrust, ACA is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, national origin, protected veteran status, sexual orientation, gender identity, genetic information, or any other legally protected status.
Persons with disabilities who require accommodation to complete the application process should contact AgTrust Human Resources at (817) 288-1599.
AA/EOE/M/F/D/V