Responsibilities

• The Visual Brand Manager is a visual storyteller. They will bring thought leadership to how the face of Active Minds is portrayed to external audiences, including youth and young adults, supporters, and the general public. Key platforms in use by this position are Active Minds’ print and electronic collateral, website, email, and social media.
• The Visual Brand Manager reports to the Senior Visual Brand Manager, as part of the Marketing and Communications department (MarComm), in addition to collaborating with other staff to express the Active Minds brand.
• Brand Representation for Programs, Fundraising & Events (70%).
• Drive Active Minds’ visual strategy across all departments, delivering high-quality brand assets that elevate organization-wide public representation.
• Represent the Visual Brand team in cross-functional meetings as assigned to develop and manage visual strategy, scopes, design directions, reviews, and timelines.
• Lead creation of representative graphics and visuals to support online brand display, with expectation of replication to print and event materials (signage, print materials, etc.).
• Lead the integration of Active Minds’ visual brand into the programmatic materials, merchandise/SWAG and advertisements, event collateral, donor appeals, and chapter and partnership activities of Active Minds.
• Provide visual graphics for Active Minds’ blogs, emails, texting, and other communications mechanisms.
• Support the development of templates and other long-term initiatives to grow the Active Minds Brand in consistent and sustainable ways.
• Lead the collection and archiving of photos and videos across the organization.

Requirements

• Degree in Graphic Design (or equivalent work experience, demonstrated through a portfolio).
• 4+ years of related visual brand and/or graphic design experience.
• Experience in a management role.
• Demonstrated grasp of design concepts, with an emphasis on typography skills.
• Knowledge of and experience in nonprofit marketing and communications efforts.
• Experience with Adobe InDesign, Photoshop, and Illustrator, as well as Canva and other design tools.
• Experience designing both digital and print materials.
• Full digital-literate, including Microsoft and Google products, and online meeting tools.
• Experience with CRM systems (ex. Salesforce) and other databases a plus.
• Photography, photo, and video editing skills a plus.

Preferred

• Photography, photo, and video editing skills a plus.
• Experience with Figma a plus.

Benefits

• Health, Vision and Dental Insurance
• Paid Vacation and Sick Leave
• Paid Holidays
• Company Wide Mental Health Days
• 401(k) Matching
• HSA and FSA Options
• Life Insurance
• Short Term and Long Term Disability
• Fully Paid Parental Leave
• Wellness Reimbursement Program