Responsibilities

• Own end-to-endgo-to-marketstrategyandexecutionforVPPprograms,includingmessaging,positioning,contentcreation, anddemandgenerationcampaignsthatdrivecustomerenrollmentandprogramrevenue
• PartnerwithBusiness Developmentteamstocreatecompellingsalesenablementmaterials, pitchdecks,casestudies, and ROImodelsthatpositionTesla'sVPPofferingstoutilities,gridoperators, andnewprospectiveprogrampartners
• Developprogram-specificmarketingstrategiestailoredtoregionalutilitypartnerships,regulatoryenvironments, andcustomersegments,ensuringalignmentwithenrollmenttargetsandrevenuegoals
• Leadcontentdevelopmentacrosschannels(web,email, social, in-app,events)toeducatecustomerson VPPbenefits,programparticipation, andgridservices,translatingcomplextechnicalconceptsintoclear,compellingmessaging
• CollaboratewithProductand Utilities Partnershipsteamstoalignmarketingstrategieswithprogramlaunches,pilotexpansions, andnewmarketopportunities
• BuildperformancedashboardsandreportingframeworksinpartnershipwithMarketingOperationstotrackenrollmentfunnels,campaignformance, andprogramROI,deliveringactionableinsightstoleadershipand BDteams
• IdentifyandscalebestpracticesacrossVPPprograms,creatingplaybooksandtemplatesthatenablerapiddeploymentofmarketingsupportfornewutilitypartnershipsandmarketexpansions

Requirements

• 7+yearsofexperiencein B2BorB2Cmarketing,withafocusonprogrammarketing,demandgeneration,orgo-to-marketstrategyforenergy, utilities, SaaS,orhigh-considerationproducts
• UnderstandingofVPPprograms,distributedenergyresources,utilitypartnerships,orgridservicesisstronglypreferred. Experience inenergystorage, solar, EV,orcleantechisa plus
• Content & Messaging: Provenabilitytodevelopcompellingmessagingandcontentforcomplextechnicalofferings,withexperiencetranslatingproductcapabilitiesintocustomerandpartnervaluepropositions
• Demonstratedsuccesscreatingsalesenablementmaterialsandsupportingbusinessdevelopmentteamsinclosingpartnershipsordrivingrevenue
• Stronganalyticalskillswithexperiencebuildingperformancedashboards,interpretingenrollmentdata, andoptimizingmarketingfunnelstomeetgrowthtargets
• Excellentcommunicationandcollaborationskills,withtheabilitytoinfluencecross-functionalteams, manageagencypartners, andpresenttoexecutiveleadership
• PassionforsustainabilityandTesla'smission,withafocusoninnovation,customereducation, andscalablegrowth

Preferred

• UnderstandingofVPPprograms,distributedenergyresources,utilitypartnerships,orgridservicesisstronglypreferred. Experience inenergystorage, solar, EV,orcleantechisa plus

Benefits

• Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
• - Medical plans > plan options with $0 payroll deduction
• - Family-building, fertility, adoption and surrogacy benefits
• - Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• - Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• - Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• - 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• - Company paid Basic Life, AD&D
• - Short-term and long-term disability insurance (90 day waiting period)
• - Employee Assistance Program