Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals to increase engagement and followers across platforms such as Facebook, Instagram, LinkedIn, TikTok, X and Threads.
• Create, curate, and schedule engaging content including graphics, videos, blog posts, and multimedia using video editing software.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to comments and messages to foster community trust. This will have to be done evenings and weekends also.
• Manage social media advertising campaigns on platforms like Facebook Ads and Google Analytics to optimize reach and ROI.
• Conduct keyword research and SEO best practices to enhance content visibility in search engine results.
• Analyze web analytics data using Google Analytics and other tools to measure campaign performance; prepare reports with actionable insights for continuous improvement.
• Maintain consistent branding across all digital channels while managing relationships with influencers, partners, and community members to strengthen brand loyalty.