Responsibilities

• Manage and optimize GoHighLevel workflows, pipelines, and automation sequences to enhance lead nurturing and client onboarding processes.
• Implement and maintain marketing automation tools across platforms such as Marketo, Pardot, Eloqua, Salesforce Marketing Cloud, and HubSpot to streamline campaigns.
• Develop and execute multichannel marketing campaigns including email marketing, social media outreach, and web-based initiatives to generate leads and increase brand visibility.
• Analyze digital marketing performance using data analytics tools like Google Analytics, SQL queries, and web analytics reporting to identify trends and opportunities for improvement.
• Coordinate cross-functional collaboration with sales, content creation, and design teams to ensure cohesive campaign execution aligned with product market segmentation strategies.
• Monitor digital marketing metrics, attribution modeling, and campaign ROI to optimize demand generation efforts continually.
• Manage email campaign management tasks such as list segmentation, email automation setup, A/B testing, and performance tracking to maximize engagement rates.

Requirements

• Proven experience with CRM systems such as Salesforce, HubSpot, or Pardot; proficiency in implementing marketing automation tools is essential.
• Strong technical skills including knowledge of JavaScript, HTML/CSS for customizing landing pages or email templates.
• Expertise in digital marketing platforms including Marketo, Eloqua, Salesforce Marketing Cloud, or similar tools.
• Solid understanding of multichannel marketing strategies with an emphasis on lead generation and demand creation.
• Data analysis skills utilizing Google Analytics, SQL queries, or other data analytics tools to interpret campaign results effectively.
• Experience managing email marketing software for campaign setup, segmentation, automation workflows, and performance reporting.
• Excellent organizational skills with the ability to handle multiple projects simultaneously while maintaining attention to detail.
• Strong communication skills for collaborating across teams and translating technical insights into actionable strategies.

Benefits

• Flexible schedule