ViiV (GSK) Marketing Manager, HIV Prevention at ViiV Healthcare | Durham, NC

ViiV (GSK) Marketing Manager, HIV Prevention

Durham, NC (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 5 months ago

Job Summary

Coordinate strategic brand planning and cross‑functional alignment for a pharma brand, with agency collaboration and ~20% travel.

Own cross‑functional Brand Health reviews and readouts, driving actionable implications.
Must-have: 7+ years in marketing, strategic brand consulting, or related fields.
Collaborate with Sales, Research, and Analytics to identify upstream opportunities.

Job Description

Responsibilities

Support the development of competitive strategy and positioning recommendations.
Support the launch of Q4M from a strategic point of view.
Partner with key stakeholders to assist in the annual business planning process.
Drive strategic alignment in execution across Marketing, Medical, and Market Access.
Own Monthly Brand Health (cross-functional) meeting and read-outs, aligning the strategic implications.
Content delivery thought PRT.
Work closely with Sales Teams to better identify opportunity areas for improvement.
Partnering with research and analytics team to identify customer insights
Synthesize “upstream” and “downstream” information into potential actionable ways to strategically bolster the brand.
Partner with Strategic leads at the brand’s creative agency.
Identify innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting and content.
Approximately 20% travel to meet brand needs

Requirements

Bachelor 2s degree
7+ years 0experience in some or all of the following: marketing, strategic brand consulting, market research, business intelligence
Experience in preparation and delivery of executive-level presentations
Experience working with creative agencies of record

Preferred

Master of Business Administration
Experience with pharmaceutical marketing and copy approval process
Experienced in business analytics
Experience and deep understanding of behavioral economics
Experience preparing and delivering written and verbal communications in a professional setting
Experience managing cross‑functional stakeholders and delivering clear, structured communication to ensure alignment on project requirements and timelines

Benefits

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees.
All ViiV employees receive the same benefits options and plans as GSK employee.

ViiV Healthcare

We are ViiV Healthcare: the only global pharmaceutical company 100% dedicated to preventing, treating and curing HIV. Unafraid to be first, we push the boundaries of what people think is possible – bringing together our transformational science and a deep understanding of the communities we serve – all to reach a HIV-free generation and ultimately, make HIV history. For job opportunities, please visit the ViiV careers page: https://viivhealthcare.com/viiv-careers/Read our Social Media Code of Conduct: bit.ly/SoMe-VHC

Founded in 2009

London, England, GBR

1.9K employees (236 in marketing)

www.viivhealthcare.com