Videographer, Social Media Creator & Specialist

Responsibilities

• Inject creative and innovative thinking to best craft and deliver messages about the institution’s brand value into the right medium for various audience groups (high school students, transfers, military, career-changers).
• Work closely with internal/external marketing channel managers to develop strategies that enhance the institution’s brand image. Identify new and emerging channels, media, and partnerships to expand the reach to our various target segments.
• Consistently write web, digital, and marketing copy. Shoot, edit, record & deliver stills, digital video, & digital media, that can advance the brand voice and story.
• Work with senior marketing leadership to present brand insights to refine and improve the overall brand strategy and roadmap.
• Measure the impact of earned media and branding campaigns/initiatives on increasing the brand equity (awareness, experience, and reputation) of the institution and overall enrollment conversion rate.
• Devise and test new branded campaigns focused on increasing awareness of degree and non-degree options.
• Identify and build strategic relationships (alumni, influencers, journalists, and media outlets), partnerships (industry and community leaders), and support systems to strengthen the Academy’s brand and image.
• Actively plan and execute all aspects of marketing activities. This includes Channel Marketing, Brand Marketing, Driving New Student Enrollment, Developing Strategy, Campaign Execution, Optimization, and Reporting of ALL Digital and Traditional TV Ad Campaigns, Creating Timely and High-Quality Production of Campaigns, and Creating Graphic Art Images for Social Media and Other Marketing Campaigns.

Requirements

• Deep love of art and artists – understand studio culture and arts education.
• Thorough knowledge of social media.
• Thorough knowledge of camera (not phone), lighting, sound-recording, and post-production/editing skills is required.
• Proficiency in writing web, digital, and marketing copy.
• At least two years’ experience film making, shooting stills and digital video, editing stills and digital media, deliver finished stills and digital media.
• At least three years’ experience shooting directing editing and producing digital and still shoots.
• Experience creating graphic art images for social media and other marketing campaigns.
• Ability to thrive in a fast paced, goal-driven and team-oriented environment .
• Able to work a flexible work schedule including days, nights and weekends.
• Enjoy working in various locations in San Francisco, both outside and inside.

Benefits

• Academy of Art University offers full-time employees health insurance, 401k options, paid vacation based on years of service (15 days' accrual at start), paid holidays, paid sick leave and a commuter benefit program.
• The Academy also offers full-time employees an opportunity to take one undergraduate course tuition free each semester.