Heartland Builders, LLC logo
Heartland Builders, LLC

Marketing Specialist / Videographer

Grand Rapids, MI (On-site)

$25/hr – $30/hrMid Level2+ years expPart time

Posted 2 hrs ago

Job Summary

Own Heartland Builders' content marketing, leading brand voice, content calendar, and multi-channel outputs across blogs, newsletters, social media, photos, and website content.

  • Content planning and calendar management
  • Social media, blogs, newsletters, and client/prospect communications
  • Photo/video production and repository maintenance

Job Description

Responsibilities

  • Serve as guardian of brand voice and visual consistency
  • Write one blog post per month
  • Write and send client newsletters (quarterly) and prospect emails
  • Gather positive reviews and repurpose them for marketing
  • Manage daily posting on Facebook, Instagram, YouTube, and LinkedIn
  • Maintain Houzz and Pinterest accounts
  • Film and edit short-form video for social media
  • Visit homes to capture photos and project details
  • Keep our photo library organized and current
  • Update and modify the website as needed

Requirements

  • 2+ years of experience in marketing, communications, or content creation
  • Strong writer with a clear, warm voice and an eye for detail
  • Experience managing business social media accounts
  • Comfortable with Canva or similar design tools
  • Able to shoot and edit short-form video and photos (phone or camera)
  • Experience updating website content and sending email campaigns
  • Highly organized, self-directed, and dependable with deadlines
  • Valid driver's license + reliable transportation for job site visits
  • Lives in or near Holland, Lakeshore, or Grand Rapids -- must work in person

Preferred

  • Experience in residential construction, real estate, or home design
  • Familiarity with Houzz, Pinterest, and Google reviews
  • Basic SEO knowledge
  • Portfolio of writing, design, social media, or video work

Benefits

  • Part-time, flexible schedule (20 hours/week during business hours)
  • In-person role at our Holland office, with visits to job sites across Grand Rapids and the Lakeshore
  • Occasional evening or weekend events (open houses, parade of homes)
  • Opportunity to build a brand voice guide and photo library that stays with the company
  • Direct mentorship from the Sales and Marketing Manager
  • 90-day check-in and 6-month review with potential to grow hours
Heartland Builders, LLC logo

Heartland Builders, LLC

5.0 Glassdoor

At Heartland Builders, we’re a West Michigan–based, on‐your‐lot custom homebuilder delivering an extraordinary design/build experience. Since 1997, we’ve grown into a client-focused team that brings vision, craftsmanship, and care to every build.Our interactive 3D design process invites clients into the creative journey, allowing real-time modifications and hands-on collaboration. Whether starting from one of our customizable, pre-priced floorplans or designing from scratch, we help our clients create homes that truly reflect their lives and style.We back every home with our PTQ PromiseTM—a commitment to Price, Time, and Quality—so our clients feel confident and informed from day one. Through our Buildertrend portal, they stay connected to every step of the process, no matter where they are.Our team goes beyond just construction—we bring land and site expertise, accurate budgeting, and a streamlined experience. And we don’t stop at move-in. With structured warranty follow-ups and ongoing support, we’re here for the long haul.We’re proud to maintain a 97% “Likely to Recommend” rating, along with consistently high marks in communication, workmanship, and organization—all based on independent client surveys. These results drive us to keep improving and keep serving with integrity.From lakefront retreats to timeless ranch homes to modern barndominiums, we build with heart—turning our clients’ dreams into homes they’ll love for years to come.

Founded in 1997
Grand Rapids, Michigan, USA
11 employees (2 in marketing)
www.heartlandbuilders.com
1% recommend to a friend

Salaries

Posted range

$25/hr – $30/hr

Taken straight from the job posting.

Video Production median pay in the United States

$82K/yr

Most pay falls between $69K and $102K. Based on 754 salaries.

See all Video Production salariesSee more Video Production jobs
See all Heartland Builders, LLC salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.8K
Monthly Google Ads Budget
$1K
Traffic Source Mix
Search
39%
Direct
24.4%
Referral
7.7%
Social
6.4%
Paid
9.3%

Headcount Trend

Current headcount: ~11
Heartland Builders, LLC logo

Marketing Specialist / Videographer

Heartland Builders, LLC · Grand Rapids, MI · On-site