Responsibilities

• Editing VSLs (Video Sales Letters) and short-form Facebook/Instagram ads for a beauty brand in an active scaling phase
• Executing scripts with precision — and flagging (or fixing) copy that won\'t land on camera
• Iterating fast on hooks, pacing, and visual rhythm based on performance data
• Producing multiple creative variations per concept for split testing

Requirements

• Proven experience editing direct response video ads — e-commerce or beauty experience is a strong plus
• Deep understanding of marketing awareness stages : cold traffic hooks, warm retargeting, VSL structure — ideally informed by frameworks like Breakthrough Advertising (Schwartz) or equivalent
• Fluency with AI video tools , including Veo 3 , runway, ElevenLabs, or similar — you follow what\'s new and you actually use it
• Ability to read and improve scripts , not just execute them — you understand what makes a hook pull attention and what kills retention
• Strong sense of pacing for female audiences 45+ — you know the difference between editing for TikTok and editing for a skeptical Facebook scroller
• Fast turnaround and async communication — this is a remote role and we move quickly

Preferred

• Experience with multi-market campaigns (US English, US Spanish/Latino, Mexican Spanish)
• Familiarity with UGC-style and testimonial ad formats
• Understanding of captions, text overlays, and visual hierarchy for mobile-first viewing