Responsibilities

• Concept, initiate and innovate new creatives focusing on core communities, seasonal events, market trends etc. and refine story ideas and scripts for new creative projects
• Design and deliver compelling graphics and videos for the different media platforms and app stores that are appealing for our app and social media audiences
• Rich graphic and video design experiences with different digital media platforms, tailor our creatives to their platform characteristics, continuously optimize the material based on feedback and data analysis
• Organize local elements, manage the assets library and brand guidelines to ensure an efficient workflow
• Active collaboration with cross-functional team for creatives and marketing events to design different subjects and styles of graphic/video materials
• Able to meet design requirements with high quality and high efficiency
• Proactively identify hosts and creators to create original content production
• Create and manage creative calendar and project roadmap including schedules, budget, and resource allocation
• Manage creative vendors and oversee the video editing stage, review and provide feedback to creatives to ensure the final product adheres to the creative vision (for external projects)
• Ensure content meets Bigo Live brand guidelines and platform-specific requirements