Video Designer

Responsibilities

• Own and evolve video creative strategy across education, social media, paid media, and other priority channels, aligning creative concepts with brand positioning and business objectives
• Independently develop campaign concepts, narratives, creative treatments, storyboards, and production approaches informed by audience needs, channel requirements, and campaign goals
• Determine creative direction for video and motion projects, exercising independent judgment over storytelling, visual style, pacing, design, format, and execution within brand standards
• Establish and maintain motion design standards, video production guidelines, templates, and best practices that improve quality, consistency, and scalability
• Lead external video partners and freelancers from creative briefing through final delivery, directing creative execution and evaluating deliverables against project objectives
• Evaluate creative approaches based on audience, channel, budget, timeline, production feasibility, and brand impact; analyze performance and stakeholder feedback to inform future creative decisions
• Collaborate with Creative, Education, Marketing, Product, and cross-functional partners to translate business objectives into effective video concepts and campaigns
• Design, edit, and produce video content, motion graphics, animation, and visual storytelling assets for social media, paid media, education, web, email, product launches, and other company initiatives
• Determine appropriate video adaptations, formats, and placements across platforms, incorporating photography, product imagery, brand assets, typography, and existing design systems
• Assess and integrate emerging video, animation, and AI tools to improve creative quality, production methods, and workflow efficiency while maintaining brand consistency

Requirements

• Bachelor’s degree in Film, Video Production, Graphic Design, Digital Media, Visual Arts, or a related field
• 2–4 years of professional video editing and production experience, preferably in beauty, skincare, lifestyle, education, healthcare, or consumer brands
• Strong proficiency in video editing software such as Adobe Premiere Pro, After Effects, or similar platforms
• Experience creating video content for social media, paid media, and digital platforms
• Strong understanding of video storytelling, pacing, composition, typography, sound, and visual design
• Experience creating and adapting video content for multiple platforms, formats, and aspect ratios
• Experience with basic video capture, including camera operation, framing, lighting, and audio
• Strong motion graphics and animation capabilities required; experience with AI-powered video and creative tools is a plus
• Strong graphic design fundamentals, including typography, composition, layout, and the ability to translate brand identity into video and motion content
• Proficient skills in Microsoft Office, particularly PowerPoint and Word