Video Content Strategist

Responsibilities

• Own the video content pipeline. Generate and filter video ideas, sourcing input from across the marketing team and our extensive research.
• Own packaging of the titles and thumbnails. You'll craft them and test them.
• Write scripts for medium to long form videos that make money and Bitcoin topics clear, engaging, and impossible to click away from. Some videos will be host-led, others animated.
• Develop hooks and introductions to retain the audience and provide structure.
• Ensure the story edit matches the script in structure and pacing.
• Drive our success metrics on YouTube: view count, retention, and returning-viewer rate, and iterate relentlessly on what the data tells you.
• Build the systems that let us produce quality content consistently: The idea backlog, filtering process, scripting process, and a testing loop for titles and thumbnails.

Requirements

• A track record of growing a video channel, your own or one you led. Not just script writing, but ideas and packaging that measurably moved views and retention.
• An obsession with packaging. You study titles and thumbnails, you have real opinions about why videos win or lose, and you can prove your craft with examples.
• Exceptional writing and storytelling. You can take a dense economic idea and make a stranger care about it in a single sentence.
• A strong understanding of the YouTube algorithm, retention curves, and click-through rate.
• You have a solid understanding of Bitcoin in the economic sense, and what makes it an answer to many of the financial problems the world faces.
• A strong sense of ownership. You own the idea end to end, you gather input from the team, but the call is yours, and you stand behind the result.
• You have integrity and know how to present the facts honestly and the brand professionally.

Preferred

• On-camera, interviewing, or hosting experience.
• A background in finance, economics, or journalism.

Benefits

• Unlimited Paid Time Off
• Parental leave, separate from PTO policy
• Medical, dental, and vision insurance + 401k for US based employees
• Remote option: You can work from anywhere in the Americas or Europe.