Video Content Lead

Responsibilities

• Run the pod day to day: own the content calendar, set priorities and keep output moving
• Own the video strategy for the category across paid, organic social and lifecycle
• Build out each category’s full asset library: finished videos, b-roll, GIFs and images ready for paid, content and lifecycle
• Produce and test paid ad creative (hooks, variants, lengths) with the paid media team, and iterate based on results
• Create video for lifecycle touchpoints (email, retargeting, onsite) with the lifecycle team
• Bring a steady pipeline of video ideas based on what’s working on YouTube, Shorts, TikTok, Reels and Reddit
• Make sure every video has a clear home (platform and format) and a hook before it goes to script
• Supervise and coach the host/script writer and video producer in person; review scripts, storyboards and cuts
• Edit when needed, from quick social cut-downs to final polish
• Work with the video producer to set up the Tulsa studio and manage our bench of outside editors (Upwork)

Requirements

• About 3 years of experience creating or leading social video for a brand, creator, publisher or agency
• A portfolio of videos you’ve led, with the performance numbers to back them up
• Experience making paid social ad creative (Meta, YouTube, TikTok) and testing variants against performance metrics
• Understanding of how video supports lifecycle marketing (email, retargeting, onboarding)
• Can clearly explain how the YouTube, TikTok and Instagram algorithms decide what gets distributed, and how that shapes hooks, length and retention
• Deep knowledge of short-form, long-form and paid video formats
• Video editing proficiency in Adobe Premiere Pro (or similar)
• Experience directing or giving feedback to other creatives or freelancers
• AI native: uses AI tools every day for research, ideation, scripting and editing
• Comfortable testing, iterating and learning from performance data

Preferred

• Comfortable on camera and open to hosting
• Experience with consumer, product review or how-to content