Lead, Community Growth Marketing Manager
GitLab
USA (Remote)
$139K/yr - $235K/yrIn-houseFull-timeSenior level
20 hrs ago
Video Content Growth Lead
San Jose, CA (On-site)
$96K/yr – $130K/yrMid LevelFull time
Posted 1 day ago
Job Summary
Own end-to-end video content creation and the multi-platform strategy that connects teacher creators with student acquisition goals.
- Lead content strategy and creator network development
- Oversee AI-powered production and scalable workflows
- Drive distribution across TikTok, YouTube Shorts, Instagram Reels, and Facebook, aligning with paid initiatives
Job Description
Responsibilities
- Content Strategy: Build a network of teacher creators and develop content strategies aligned with audience needs and acquisition goals
- AI-Powered Video Production: Use AI tools and external vendors to scale video scripting, editing, repurposing, and production
- Multi-Platform Growth: Manage video distribution across TikTok, YouTube Shorts, Instagram Reels, and Facebook, connecting organic content with paid advertising
- Cross-Functional Collaboration: Work directly with teaching, product, sales, and marketing teams to coordinate content initiatives and drive execution
- Performance Optimization: Track leads, conversion rates, and CAC to continuously improve content performance and acquisition efficiency
- As a Video Director/Scriptwriter, responsible for end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery
Requirements
- Experience in content marketing, content growth, or digital marketing, with demonstrated customer acquisition results
- Familiarity with AI tools and workflows for scalable content production
- Strong understanding of short-form video content and social media platforms; professional video editing skills are not required
- Excellent communication, project management, and analytical skills
Preferred
- Experience in education, online learning, or content targeting parents and families
- Experience recruiting and managing teacher creators, UGC creators, or creator networks
- Proven success generating leads through organic short-form videos and repurposing top-performing content for paid ads
- Experience building AI-powered content production workflows or automation systems
- Demonstrated ability to generate qualified leads and improve CAC through content marketing
Benefits
- 401k and Health, Vision, and Dental Insurance
- H1B Sponsorship available for eligible candidates
- Relocation Allowance available
- As part of a global education company, you may have the chance to collaborate with international branches, engage with our headquarters, or explore cross-border career opportunities
Think Academy US
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.
Salaries
Posted range
$96K/yr – $130K/yr
Taken straight from the job posting.
The middle of this range ($113K) is 10% below the median base salary for Growth Marketing Lead roles in the United States ($125K).
Growth Marketing Lead median pay in the United States
Most pay falls between $89K and $160K. Based on 42 salaries.
Marketing Team
Marketing Team Size
13 (10% of company)
Median Career Experience
4 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
4
Traffic Signals
Monthly Visitors
246.4K
Traffic Source Mix
Search
39.6%
Direct
55.4%
Referral
3.6%
Social
0.8%
Paid
0.4%
Headcount Trend
Current headcount: ~127
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
