Responsibilities

• Own programming strategy for HMPG’s Lucky Dog YouTube channel, including content direction, scheduling, and presentation
• Serve as HMPG’s YouTube Studio Oracle, defining new KPIs, automating reports with practical takeaways, and implementing platform standards that optimize for engagement and revenue growth
• Automate recurring reporting (weekly/monthly/quarterly) and deliver insights that are actionable for production, design, and editorial leadership
• Partner with sponsorship sales to support YouTube monetization efforts, including Brand Partnership tools, DAI-enabled capabilities, and campaign measurement best practices
• Analyze historical and current viewership trends to inform content optimization (e.g., topic selection, formats, runtimes, cadence, and seasonal programming)
• Develop practical recommendations to reach, engage, and retain new audiences across YouTube, Facebook, Instagram, TikTok, and Snap
• Lead lightweight testing and learning efforts across packaging, metadata, release timing, and channel presentation, then translate results into clear recommendations for creative and production teams
• Improve the performance of Lucky Dog’s library and back catalog through playlist strategy, metadata refreshes, packaging updates, and resurfacing opportunities
• Socialize YouTube and video best practices across the organization, aligning talent, production, sales, and design around performance-driven workflows
• Partner closely with Content Operations on captioning, upload readiness, and publishing workflows to ensure consistent execution against platform best practices

Requirements

• Minimum of 6 years experience in digital video strategy, YouTube programming, audience development, or video analytics (media company, creator network, or agency preferred)
• Demonstrated success programming or operating a major YouTube channel or network, including packaging strategy (titles/thumbnails), launch scheduling, and performance optimization
• Avid and natural consumer of YouTube with strong ties to creators, producers, and networks in the space
• Advanced fluency in YouTube Studio analytics, content measurement, and experimentation frameworks; ability to translate metrics into creative direction without overfitting to noise
• Experience building repeatable reporting systems and dashboards (e.g., Sheets/Excel + Looker Studio/Tableau; bonus for SQL, APIs, or lightweight scripting/automation)
• Knowledge of YouTube monetization and sponsorship tooling (new DAI Brand Partnerships tools, creator-brand workflows, measurement, and brand-safety guidelines)
• Strong cross-functional communication skills; able to influence talent/creators, producers, editors, designers, and sales partners with clarity and credibility
• Highly organized, proactive operator with strong project management instincts and comfort solving problems with small teams
• Genuine passion and knowledge for pets and the industry’s creator ecosystem
• Related experience and/or training considered as well as a combination of education and experience

Benefits

• Medical
• Dental
• Vision
• Emotional Wellness Support
• Additional benefits to meet your and your family's needs