Vice President/Vice President Group Manager, Brand Marketing Group

New York, USA (Hybrid)

$136K/yr – $199K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive luxury-brand client programs from strategy to execution at the VP level, leading teams and tastemaker partnerships.

  • Own client programs and strategic direction across luxury lifestyle brands.
  • Strong track record in integrated PR, influencer, and experiential campaigns.
  • Proven ability to secure stakeholder buy-in and adapt to pivots quickly.

Job Description

Responsibilities

  • Lead top consumer brands in food, beauty, beer, luxury spirits or beverages brands that activate in culture, from Aspen to Art Basel, Coachella to F1 and the US Open
  • Be client relationship lead, and serve as a trusted voice and advisor
  • Dissect client business objectives/goals and craft strategies that achieve those goals in a disruptive fashion
  • See the future - ID the trends, people, brands that are relevant and complement the clients and work we do
  • Develop strategic recommendations and sell-in programming
  • Manage a team and all workflow across the full account, including overseeing all programs and managing the budgeting and staffing of the business
  • Strengthen relations with and bring relevant tastemakers, brand partners and influencers in to the fold of brands on an programmatic and ad hoc basis
  • Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends
M Booth logo

M Booth

A full-service healthcare communications agency built to help organizations and brands challenge norms, drive results and improve health.Follow us on IG! instagram.com/mboothhealth

Founded in 1992
New York, New York, USA
76 employees (26 in marketing)

Traffic Signals

Monthly Visitors
4.8K
Traffic Source Mix
Search
31%
Direct
46.3%
Referral
5.6%
Social
15.7%
Paid
1.2%

Headcount Trend

Current headcount: ~76

Marketing Team

Marketing Team Size
20 (26% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2