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Blackbaud

Vice President, Vertical Marketing & Demand

USA (Remote)

Salary Not AvailableSenior Level15+ years expFull time

Posted 7 weeks ago

Job Summary

Own and evolve the demand engine across verticals, aligning strategy, investments, and AI powered growth initiatives to drive pipeline, bookings, and revenue.

  • Define growth strategy and operating rhythms to enable predictable pipeline
  • Invest across search, performance marketing, events, partnerships, and AI enabled channels
  • Partner with Sales, Product Marketing, and Revenue Operations to synchronize strategy and improve forecasting

Job Description

Responsibilities

  • Define and lead marketing strategy across Blackbaud’s vertical markets.
  • Identify new growth opportunities, market expansion opportunities, and untapped sources of demand, then translate them into annual and multi-year plans aligned to company revenue objectives.
  • Serve as the senior marketing leader accountable for market adoption, pipeline creation, bookings contribution, and demand performance.
  • Own demand creation, demand capture, and demand conversion across all verticals.
  • Establish the strategies, operating rhythms, and performance standards that drive predictable pipeline growth.
  • Make investment decisions across search, performance marketing, events, partnerships, customer advocacy, and emerging acquisition channels.
  • Continuously evaluate performance and redeploy investment toward the highest-return opportunities.
  • Identify emerging buyer behaviors, acquisition opportunities, and market shifts before competitors.
  • Identify and scale new growth opportunities across search, AI-powered discovery, performance marketing, partnerships, customer advocacy, and emerging acquisition channels.
  • Establish a disciplined experimentation framework to test, learn, and scale new growth opportunities.

Requirements

  • 15+ years of B2B marketing leadership experience.
  • Proven success leading demand generation, growth marketing, or go-to-market organizations.
  • Demonstrated ability to build scalable demand engines tied directly to pipeline and revenue outcomes.
  • Deep expertise across search, performance marketing, account-based marketing, digital acquisition, and growth strategy.
  • Experience identifying, evaluating, and scaling emerging growth opportunities.
  • Strong analytical and financial acumen with experience managing significant marketing investments.
  • Experience leading organizational transformation and change.
  • Strong executive communication and stakeholder management skills.
  • An owner mindset, natural curiosity, and the willingness to challenge how work gets done.
  • A builder’s orientation and the ability to move between growth strategy, demand performance, buyer behavior, AI, and operating-model decisions.
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Blackbaud

Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility, and individual change makers, Blackbaud’s essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and $100 billion donated, granted, and invested through its platforms every year, Blackbaud’s solutions are unleashing the potential of the people and organizations who change the world.Blackbaud has been named to Newsweek’s list of America’s Most Responsible Companies, Quartz’s list of Best Companies for Remote Workers, and Forbes’ list of America’s Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at blackbaud.com or follow us on LinkedIn, Twitter and Instagram.

Founded in 1981
Charleston, South Carolina, USA
3.1K employees (231 in marketing)
www.blackbaud.com