Responsibilities

• Brand Strategy and Market Positioning
• - Develop and lead the US brand strategy, ensuring alignment with enterprise brand direction and US business priorities.
• - Define and evolve brand positioning, messaging, and value proposition to support awareness, consideration, and trust among target audiences.
• - Ensure consistency and quality of brand application across campaigns, channels, client touchpoints, and communications.
• - Identify opportunities to strengthen CIBC’s reputation and presence in the US market through differentiated brand and storytelling strategies.
• Integrated Marketing
• - Lead the development and execution of integrated marketing programs that support business growth, client acquisition, engagement, and retention.
• - Oversee multi-channel marketing initiatives across all the channels such as digital, social, email, events, sponsorships, content, paid media.
• - Partner with business leaders and functional teams to translate business priorities into effective marketing strategies and campaigns.
• - Monitor marketing effectiveness and optimize plans based on performance, insights, and evolving business needs.

Requirements

• University degree in Marketing, Communications, Business, Journalism, Public Relations, or a related field; advanced degree considered an asset.
• Extensive senior leadership experience in brand strategy, marketing, communications, or corporate affairs, preferably within a complex, matrixed organization.
• Strong knowledge of integrated marketing, brand management, executive communications, and stakeholder engagement.
• Demonstrated experience developing and executing strategic communications and marketing programs that drive measurable business outcomes.
• Strong business acumen and ability to align brand and communications strategies with enterprise and line-of-business priorities.
• Excellent communication and presentation skills, with the ability to translate complex ideas into clear, compelling messaging.
• Strong relationship management and influencing skills, with the ability to work effectively across senior leadership teams and cross-functional partners.
• Experience managing agency relationships, budgets, governance processes, and performance measurement.
• Strong leadership capability, including experience building and developing high-performing teams.
• Financial services experience is preferred, with knowledge of regulated environments and reputational risk considerations considered an asset.

Preferred

• Financial services experience is preferred, with knowledge of regulated environments and reputational risk considerations considered an asset.
• Advanced degree considered an asset.

Benefits

• CIBC offers a full range of benefits and programs to meet our employee’s needs; including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability, and Other Insurance Plans, Paid Time Off (including Sick Leave, Parental Leave and Vacation), Holidays and 401(k), in addition to other special perks reserved for our team members.
• What CIBC Offers
• - We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• - Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• - We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• *Subject to plan and program terms and conditions