Responsibilities

• Serves as senior lead on client’s business and oversees all aspects of the assigned LOB(s)
• Defines high level strategy and holistic management of the media plan development, implementation, and execution
• Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals
• Translates business priorities into clear media strategies that support product launches, seasonal moments, membership growth, and full-funnel consumer engagement
• Responsible for designing and managing projects and resources for subsidiaries/business units
• Maintain an in-depth knowledge of the client business and competitive landscape
• Brings a strong understanding of premium retail, apparel, wellness, fitness, and community-driven brand building to strategic recommendations
• Team leader for client interaction while fostering positive relationships
• Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
• Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 10+ years of media planning experience
• 5+ years of experience in a management capacity
• Agency experience highly preferred
• Experience in wellness and active lifestyle is a big plus
• Ability to work collaboratively with client's in-house performance teams, ensuring clear roles, strong communication, and alignment across agency and client-led media efforts
• Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
• Excellent leadership, management and motivational skills
• Excellent organizational, interpersonal and quantitative/analytical skills
• Adept at injecting ideas, innovation and leading industry developments into planning assignments

Preferred

• Experience in wellness and active lifestyle is a big plus

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.