Responsibilities

• Guide and hold accountable our external PR agency, setting clear priorities for editorial outreach, listicle inclusion and publisher relationships.
• Pitch story angles, insights and data that help editors understand how ERGO NEXT serves small businesses, and make sure we're considered when publications refresh their recommendation lists.
• Build a thought-leadership program, including LinkedIn publishing and media commentary from ERGO NEXT subject matter experts, to drive awareness and LLM citations.
• Identify and prioritize the editorial content that shapes small business purchasing decisions, including mainstream media, trade media, buyer guides, product roundups and "best of" rankings.
• Develop outreach strategies that secure and maintain placement in these high-intent recommendations.
• Track how AI answer engines cite ERGO NEXT and competitors through earned media, and target the sources those engines draw from most.
• Turn ERGO NEXT's original research, surveys and other data into stories that editors and creators want to cite.
• Own the distribution plan for each release across media, creators, communities and partners.
• Activate our sports and corporate sponsorships across earned media, creator content and community channels to drive awareness.
• Recruit and manage creator and affiliate partners who reach small business owners, from trade-specific voices to personal finance and entrepreneurship creators.

Requirements

• 4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher relations
• Experience securing placements in buyer guides, product roundups, or editorial recommendations
• Strong relationship-building skills with editors, journalists, or publishers
• Familiarity with how editorial coverage influences search visibility and AI-driven discovery
• Comfort working with performance metrics and tracking business impact
• We’re looking for someone who understands how editorial recommendations influence discovery and purchasing decisions.

Preferred

• Being proactive and persistent in outreach
• Someone comfortable building relationships with editors and publishers
• Someone curious about how search, media, and AI shape brand discovery
• Someone excited to build a new capability with measurable business impact

Benefits

• annual performance-based incentive program
• partially subsidized medical plan
• fully subsidized vision/dental options
• life insurance
• disability insurance
• 401(k)
• flexible paid time off
• parential leave and more