Responsibilities

• Serve as performance marketing strategist, advising internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly
• Partner with cross-functional PLC stakeholders to understand LOBs priorities, challenges and translate those findings into executable recommendations
• Build creative briefs for integrated campaigns as well as simpler CRM-campaigns or journeys
• Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion optimizations
• Lead and manage day-to-day testing and optimization, with a focus on digital acquisition across paid and owned channels
• Lead key client conversations and discussions related to testing priorities, goals and impact
• Elevate and complement the work of our Brand and Experience Strategists, lending a data and performance POV to brand briefs (examples include paid social campaigns, email redesign)
• Partner with Media (display, SEM, social, and search), Data and Creative heads to ensure we are continuously applying full funnel best practices to our work
• Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members
• Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments

Requirements

• 12+ years of relevant experience with digital channels and performance marketing, as a guide
• Passionately curious about finding insights and challenging the status quo; obsession for getting under the skin of a business (the numbers), understanding how it works and makes money
• Experience in performance marketing campaign development and optimization, including but not limited to: CRM, email design and user experience, Online video campaign, social and display marketing campaigns, paid search (SEM), and digital analytics
• Experience with audience targeting, campaign briefs, dynamic creative optimization (DCO), conversion rate optimization, A/B testing
• Strong team player; knows how to influence and empower others
• Excellent presentation and negotiation skills; can take complex concepts and simplify for various client and internal audiences
• Tact, diplomacy, maturity in relating and interacting with people at all levels
• Desire to elevate and apply their own work experience beyond a singular media channel or function
• Advanced PPT and Excel skills required
• Experience with marketing technology vendors such as Google and Adobe

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances