Vice President for Strategic Growth, Marketing, and Communications

Davenport, IA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Drive enrollment growth and brand stewardship for two Catholic universities across multiple campuses, with integrated marketing and communications leadership.

  • Own enrollment strategy and messaging across both universities and all programs
  • Must-have: Significant senior leadership experience in enrollment, marketing, or communications
  • Standout: Experience guiding complex, multi-unit university initiatives and Catholic mission alignment

Job Description

Responsibilities

  • Lead undergraduate, graduate, adult, online, and emerging enrollment pathways across both universities
  • Design and execute multi-year strategies aligned with mission, academic priorities, workforce needs, and financial sustainability
  • Oversee the full recruitment lifecycle including recruitment, yield, deposits, and enrollment
  • Partner with academic leadership, athletics, student life, and finance to align program mix, modality, pricing, and capacity with market demand and institutional values
  • Use analytics, forecasting, and scenario planning to guide decisions and resource allocation
  • Manage key vendor and partner relationships supporting enrollment, marketing, and communications
  • Serve as chief steward of both institutional brands, ensuring clarity, consistency, and appropriate differentiation grounded in Catholic mission and campus experience
  • Develop a compelling enterprise narrative that highlights student outcomes, academic excellence, service, faith formation, and community impact
  • Ensure enrollment messaging is cohesive and persuasive across channels and throughout the recruitment journey
  • Oversee the marketing strategy (including the website, video, digital strategy, print media, and other communications) for the combined university.

Requirements

  • Significant senior leadership experience in enrollment, marketing, communications, or related fields; master's degree or higher preferred
  • Demonstrated success leading integrated enrollment and marketing strategies, ideally in complex or multi-unit environments
  • Strong data literacy and ability to translate analytics into strategic decisions Exceptional communication, leadership, and relationship-building skills
  • Demonstrated appreciation for Catholic higher education and the Catholic intellectual tradition

Preferred

    Benefits

    • Competitive salary and comprehensive benefits package including health, dental, and vision insurance
    • Retirement savings plan with employer match
    • Tuition remission benefits
    • Paid time off and holidays
    • Opportunities for professional development and training
    • A supportive and collaborative work environment
    • Access to campus amenities, cultural events, and recreational facilities
    St. Ambrose University logo

    St. Ambrose University

    Inspiring infinite growth that serves and transforms people, communities, and our world.

    Davenport, Iowa, USA
    969 employees (65 in marketing)

    Traffic Signals

    Monthly Visitors
    84.5K
    Monthly Google Ads Budget
    $17.5K
    Traffic Source Mix
    Search
    35.1%
    Direct
    56.7%
    Referral
    5.2%
    Social
    2.1%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~969

    Marketing Team

    Marketing Team Size
    46 (5% of company)

    Recent News