Responsibilities

• Lead strategic social media and influencer programs across multiple high-profile healthcare and consumer health accounts
• Be a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
• Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
• Partner with creative, media, digital, and account teams to deliver integrated health communications programs
• Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
• Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
• Build and mentor teams, providing strategic oversight and professional development
• Guide new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
• Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments

Requirements

• 10+ years' experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
• Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
• Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
• Experience leading complex client relationships and managing integrated social programmes across multiple accounts
• Knowledge of healthcare compliance environments and approval processes
• Proven leadership skills with experience mentoring and developing teams
• Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
• Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
• Commercial acumen with experience managing budgets, forecasting, and supporting business growth

Benefits

• great compensation packages
• outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off