Vice President, Social Media & Influencer Marketing at Calcium+Company | Philadelphia, PA

Calcium+Company

Vice President, Social Media & Influencer Marketing

Philadelphia, PA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Own the strategic vision for social media and influencer marketing across the agency and drive measurable, ROI-focused initiatives with executive leadership impact.

Define and evolve the social/influencer strategy across the strategy department and broader agency
Proven executive leadership with track record of growing enterprise accounts
Influence C-suite stakeholders and build scalable measurement frameworks

Job Description

Responsibilities

Define and evolve the strategic vision for social media and influencer marketing across the strategy department and broader agency
Drive enterprise-wide integration of social and influencer strategy within brand, PR, medical communications, and commercial frameworks
Counsel our clients directly on digital transformation, platform governance, regulatory shifts, and influencer engagement innovation
Lead development of scalable systems, tools, and frameworks that institutionalize best practices in influencer identification, contracting, content planning, measurement, and ROI analysis
Lead both internal and external workshops to solicit thinking and product output that’s simple, meaningful, and impactful
Advance measurement sophistication by championing performance-driven KPIs and ROI modeling in collaboration with analytics leadership
Represent the division in high-level pitches, industry forums, and thought leadership initiatives
Oversee Group Directors, Directors, and senior leadership within the division, ensuring strong performance management, succession planning, and talent development
Monitor emerging technologies, platform shifts, and regulatory developments to position the agency at the forefront of innovation
Champion a culture of entrepreneurial thinking, intellectual curiosity, accountability, and measurable impact

Requirements

Bachelor’s degree in communications, marketing, public relations, or related field
10+ years of relevant agency or in-house experience
Excellent communication skills, both verbal and written, including a high degree of proficiency in presenting ideas
Proven executive leadership experience overseeing integrated social media and influencer marketing functions
Deep expertise in healthcare/pharma regulatory environments and digital risk management
Demonstrated success driving significant revenue growth and expanding enterprise-level accounts
Strong executive presence and ability to influence C-suite stakeholders
Advanced financial and operational management experience
Track record of building and scaling high-performing teams
Strategic visionary with ability to translate long-term direction into operational excellence
Entrepreneurial leader committed to innovation and measurable business outcomes
Willingness to go beyond what is described in the job description and be flexible for the team, and ultimately, the work

Calcium+Company

Calcium+Company is an award-winning health communications group dedicated to nourishing companies and brands across their full lifecycle. To collaborate with a broad array of diverse clients and deliver innovative solutions, we’re organized around specialty divisions that include Calcium (healthcare marketing), Vitamin MD (medical communications), PRotein (public relations), Amino (oncology marketing), and Cobalt (commercial planning and market access).Our integrated strategy group, which combines brand, medical, and engagement strategy into one solution, works across Calcium+Company to deliver strategy grounded in behavioral science and data analytics. We are proud of our work but equally proud of our culture and were recently ranked one of MM+M’s 2024 Best Places to Work. Calcium+Company is led by CEO Judy Capano and Group President Greg Lewis.#nourishmentforlife

Founded in 2012

New York, New York, USA

180 employees (54 in marketing)

www.calciumco.com