Drive internal sales enablement and GTM execution for APEX Social & Creator to win internal buy-in and grow creator-driven revenue.

• Own internal evangelism and GTM alignment to position APEX Social & Creator as a must-buy for agencies and investment teams.
• Must-have: 8-10+ years in Paid Social/Digital Media with internal stakeholder management and negotiation skills.
• Leverage partnerships and platform relations to secure first-to-market alphas, betas, and added value for clients.

Responsibilities

• Internal Sales & Commercial Growth
• Drive Adoption: Act as the primary internal evangelist for APEX Social & Creator, proactively educating our agency, investment, and sales teams on the value of our products to increase internal "buy-in."
• Client Retention & Expansion: Partner with our sales & investment teams to identify distinct target lists while leading or collaborating on upsell opportunities, focusing on retaining key clients and growing share-of-spend through innovative social & creator solutions.
• Go-to-Market Strategy: Develop and execute internal sales strategies that position APEX Social & Creator as a must-have on media plans, while closing the feedback loop with our Investment and Solutions teams on capability gaps or opportunities to improve our offerings.
• Partnership Management & Creator Strategy
• Platform Relations: Serve as key contributor for day-to-day negotiations and relationship management with major social platforms (Meta, TikTok, Snap, Pinterest, etc.) to secure first-to-market alphas, betas, and added value for clients.
• Creator Ecosystem: Own and expand the relationships with our creator-led partners, specifically Influential powered by Captiv8. You will be the expert on how to leverage these tools to drive creator-centric revenue.
• Negotiation: Leverage APEX’s scale to negotiate favorable terms, rates, and data access that provide a competitive advantage to our clients & further differentiate our social and Creator offerings.
• Operational Enablement & Team Support
• Bridge the Gap: Serve as the connector between high-level strategy and the hands-on-keyboard activation teams. Ensure that what is sold is executable, and what is executed delivers on the sales promise.
• Friction Removal: Identify and remove roadblocks for the day-to-day execution teams, ensuring they have the tools, access, and partner support needed to excel.
• Best Practices: Institute rigorous enablement frameworks—playbooks, case studies, and training sessions—that empower the wider team to speak fluently about social and creator trends.

Requirements

• 8-10+ years of experience in Paid Social, Digital Media, or Partnership Management (Agency or AdTech background preferred).
• Deep understanding of the influencer marketing landscape, specifically with platforms like Influential and Captiv8.
• Proven track record of internal stakeholder management or "internal sales"—you know how to navigate a matrixed organization to get products sold.
• Strong negotiation skills with a history of managing platform/publisher relationships.
• Ability to translate complex platform capabilities into compelling sales narratives for clients.
• Experience supporting operational/execution teams, with an understanding of the hands-on-keyboard reality.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.