Vice President, Revenue Marketing at Sprout General Referrals | USA

Vice President, Revenue Marketing

USA (Remote)

Salary Not AvailableSenior Level15+ years expFull time

Posted 6 months ago

Drive and scale Sprout’s global demand generation to grow pipeline and revenue.

Own and evolve a global demand-gen strategy
Must-have: 15+ years in B2B revenue marketing and 7+ years in senior leadership
Standout: AI-driven experimentation and cross-geography demand programs

Own and evolve Sprout’s global demand generation strategy to drive pipeline growth, revenue expansion and customer acquisition efficiency.
Architect and operationalize a unified funnel strategy across self-serve and sales-led motions, ensuring seamless digital experiences, clear handoffs and clear revenue accountability.
Lead and optimize inbound and performance marketing functions to improve conversion rates, accelerate pipeline velocity and maximize ROI.
Establish scalable operating models that align Marketing, Sales and Rev Ops around shared pipeline and revenue targets.
Define and manage marketing performance metrics across pipeline, bookings, CAC, LTV and overall return on investment.
Sponsor and implement AI-driven innovation to increase experimentation velocity, team productivity and marketing effectiveness.
Support expansion into new geographies and markets with scalable, repeatable demand frameworks.
Build, develop and scale a high-performing, accountable marketing organization.

15+ years of experience building and scaling B2B revenue marketing and demand generation engines in complex go-to-market environments.
7+ years in senior leadership roles, including building and scaling marketing teams.
Demonstrated success driving cross-functional revenue initiatives in complex go-to-market environments.
Deep fluency in demand generation metrics, funnel optimization and marketing technology (e.g., Marketo, Salesforce).
Experience scaling global demand programs while maintaining a strong experimentation roadmap.
Excellent executive communication and storytelling skills.

SaaS or enterprise software background strongly preferred.
Strong analytical mindset with comfort owning revenue performance metrics.
Ability to thrive in a fast-paced, evolving environment with a clear bias toward outcomes and accountability.

Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line .