Responsibilities

• Lead client-facing measurement and insights
• Serve as a credible external voice for Criteo’s measurement approach and methodologies with senior client and industry audiences.
• Translate measurement into client value — building advertiser confidence and supporting renewals, growth, retailer partnerships, and agency engagement — while Account Strategists continue to own day-to-day campaign strategy, insights, and execution.
• Define, champion, and continuously evolve Retail Media’s common measurement framework across the areas advertisers care about most — attribution, competitive position, incrementality, customer health, and brand health — aligned to standards that brands and agencies trust.
• Set the measurement standards that Criteo’s Retail Media analytics, reporting, and in-platform insights align to — for example, the accepted methodology for incrementality testing, common definitions for metrics such as incremental sales and iROAS, agreed attribution windows, and the criteria a metric must meet to be considered validated and client-ready.
• Equip Commercial teams with the narrative, proof points, and frameworks to bring Criteo’s measurement and insights story to market consistently, including our differentiated cross-retailer perspective.
• Support pipeline, renewals, and growth through a clear, repeatable measurement story and senior client engagement where it matters most.
• Provide market and client inputs to Product’s build-versus-partner decisions — identifying unmet needs, assessing potential partner capabilities, and validating where partnerships could complement Criteo’s product roadmap.
• Lead Criteo’s validation approach so measurement is independently credible — accredited where required, validated by neutral partners where trust demands it, and compatible with the tools clients prefer to use.
• Position Criteo as a trusted commerce-media input to the marketing mix models that brands and agencies already run, and pursue partnerships for brand lift, clean-room collaboration, and identity and LTV enrichment.

Requirements

• A senior leader with 15+ years of experience who has owned measurement and insights strategy at scale in retail or commerce media, ad platforms, or a measurement or data provider. Agency experience is highly preferred.
• Deep, current expertise in commerce-media measurement — incrementality (holdout, in-auction/ghost-bidding, page lift), attribution, marketing mix modeling, brand lift, and clean rooms — with a strong grasp of the trust-and-validation landscape, such as MRC accreditation, neutral incrementality providers, and IAB standards.
• Proven experience leading senior, client-facing consultative teams and turning measurements into commercial outcomes such as renewals, growth, and advertiser confidence.
• Skilled at collaborating across Product, Commercial, Account Strategy, Analytics, Legal, and Privacy — setting direction and standards while partnering effectively without owning execution.
• A track record of driving cross-functional alignment and shaping company-level decisions.
• Experienced in navigating both retailer and advertiser dynamics.
• Globally fluent across the Americas, EMEA, and APAC, including GDPR and regional privacy requirements.
• Experienced with data governance and related processes.
• A credible external representative for Criteo — comfortable engaging senior agency and brand audiences and speaking at industry forums — with a track record of building external measurement and data partnerships.