Responsibilities

• Serve as lead for a portfolio of key digital innovation health accounts, setting strategic direction and ensuring best-in-class delivery.
• Advise clients across medtech, medical devices, diagnostics, digital health platforms, health IT, connected care, remote patient monitoring, AI/ML-enabled health solutions, and health technology innovation.
• Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership for digital health and medtech innovators in a highly regulated, fast-evolving space.
• Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and technology-to-story narratives.
• Guide teams in translating complex clinical, engineering, and health technology concepts into clear, compelling, and business-relevant stories for executive, clinical, patient, and mainstream audiences.
• Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
• Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, and executive visibility programs tied to digital health innovation.
• Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.
• Contribute to Highwire's point of view on digital health and medtech trends, including AI in healthcare, interoperability, health data and cybersecurity, regulatory developments (FDA digital health/SaMD pathways), and market shifts in health technology.
• Maintain and deepen relationships with top-tier health tech, digital health, medtech trade, business, and policy media, as well as analysts and key industry influencers.

Requirements

• 10+ years of PR or strategic communications experience, with significant agency leadership experience (required)
• Deep, direct experience leading communications for medtech and digital health companies, including medical devices, diagnostics, digital health platforms, health IT, or connected health technology
• Proven success owning and scaling integrated communications programs for complex, high-growth digital health and medtech clients
• Strong command of the health tech and medtech media landscape, analyst community, and industry influencers covering digital health innovation
• Solid understanding of the regulatory and compliance environment governing digital health and medtech communications, including FDA digital health/SaMD pathways, FTC, HIPAA, and relevant industry codes
• Exceptional strategic writing, editing, and storytelling capabilities, with the ability to translate complex technology and clinical concepts into narrative
• Demonstrated experience providing executive-level client counsel and managing senior stakeholder relationships, including C-suite and board-level engagement at technology and health companies
• Track record of building, mentoring, and retaining high-performing teams
• Strong business acumen, including experience with forecasting, resourcing, and revenue growth
• Experience supporting and winning new business in a competitive agency environment
• Confident, collaborative, and decisive leader with a passion for digital health innovation and improving patient outcomes through technology
• Thrives in a fast-paced, high-growth environment while balancing strategic and operational priorities

Preferred

• Experience leading communications for digital health and medtech not explicitly required but beneficial
• Track record of thought leadership programs, executive visibility initiatives, and advocacy or policy engagement in health tech