Vice President, Public Relations (Digital Health/MedTech) at Highwire | New York City, NY | $130K/yr – $195K/yr

Highwire

Vice President, Public Relations (Digital Health/MedTech)

New York City, NY (Hybrid)

$130K/yr – $195K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Lead digital health and medtech communications for high growth accounts, shaping strategy, executive storytelling, and growth across regulated health tech with a focus on client relationships and revenue expansion.

Own strategic direction and executive counsel across digital health and medtech portfolios.
Build trust, regulatory aware narratives, and media/analyst visibility to drive retention and growth.
Grow accounts through thought leadership, research storytelling, and cross sell opportunities.

Job Description

Serve as lead for a portfolio of key digital innovation health accounts, setting strategic direction and ensuring best-in-class delivery.
Advise clients across medtech, medical devices, diagnostics, digital health platforms, health IT, connected care, remote patient monitoring, AI/ML-enabled health solutions, and health technology innovation.
Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership for digital health and medtech innovators in a highly regulated, fast-evolving space.
Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and technology-to-story narratives.
Guide teams in translating complex clinical, engineering, and health technology concepts into clear, compelling, and business-relevant stories for executive, clinical, patient, and mainstream audiences.
Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, and executive visibility programs tied to digital health innovation.
Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.
Contribute to Highwire's point of view on digital health and medtech trends, including AI in healthcare, interoperability, health data and cybersecurity, regulatory developments (FDA digital health/SaMD pathways), and market shifts in health technology.
Maintain and deepen relationships with top-tier health tech, digital health, medtech trade, business, and policy media, as well as analysts and key industry influencers.

Highwire

Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.

San Francisco, California, USA

184 employees (40 in marketing)

www.teamhighwire.com