Responsibilities

• Serve as the steward of BHC’s external narrative and reputation across all properties and platforms.
• Act as the senior liaison and strategic lead for all PR agencies, setting direction, priorities, and performance expectations.
• Cultivate and maintain executive-level relationships with national and local media, influencers, and industry stakeholders.
• Serve as a primary authorized spokesperson for BHC and determine appropriate spokespersons by situation, audience, and risk.
• Personally lead or co-lead top-tier media interviews, sensitive inquiries, and high-profile press engagements.
• Oversee all press activity including press trips, media briefings, interviews, and FAM programs.
• Serve as an exceptional writer and editor, personally drafting or substantially shaping high-stakes external communications.
• Maintain final editorial authority over all critical external-facing copy, including press releases, public statements, executive talking points, and crisis communications.
• Approve or decline external-facing messaging based on tone, accuracy, brand alignment, and reputational risk.
• Ensure consistency of voice, framing, and narrative discipline across all earned, shared, and partnered media.

Requirements

• 10+ years of progressive public relations, communications, or reputation management experience, including senior leadership or agency experience.
• Demonstrated success leading national and local media strategy for complex, high-visibility brands.
• Exceptional executive-level writing, editing, storytelling, and editorial judgment.
• Proven experience managing reputational risk, crisis communications, and sensitive issues.
• Established network of national and Charleston-based media, influencers, and industry leaders.
• Strategic thinker with the ability to operate at both executive altitude and hands-on execution when required.