Vice President, Programmatic

New York City, NY (On-site)

$149K/yr – $239K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own the programmatic engine for client campaigns, acting as the main internal/external POC and driving platform, data, and inventory opportunities to grow current and prospective accounts.

  • Programmatic ownership: lead execution, governance, and cross-team collaboration for campaign delivery.
  • Stakeholder leadership: serve as the primary contact for senior stakeholders and client insights sessions.
  • Growth and adoption: continuously improve how Programmatic is adopted and scale value across teams and accounts.

Job Description

Responsibilities

  • Manage a team that owns programmatic execution of client campaigns
  • Become the primary programmatic POC for senior stakeholders internally and externally
  • Assume accountability and ownership of Programmatic operational successes and failures
  • Responsible for the financial and operational success of their assigned team
  • Identify opportunities related to platform technology, data and media inventory sources and pursue opportunities for value creation on behalf of client(s)
  • Responsible for the growth of current and prospective accounts
  • Partner with various teams on both internal and external initiatives
  • Schedule and participate in new business pitches and client insights sessions
  • Continuously and creatively improve how Programmatic is adopted
  • Oversee training, mentoring and development of direct reports

Requirements

  • B.S. or B.A., preferably in Marketing or Advertising
  • 10+ years in digital media; with an emphasis on Programmatic media
  • 5+ years with increasing responsibility within an agency or media company
  • 5+ years of people management experience
  • Programmatic Marketing subject matter expertise
  • Excellent interpersonal, verbal, written communication, and presentation skills
  • Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
  • In-depth understanding of digital advertising landscape
  • High competency level in MS Office products; demonstrated advanced Excel and PowerPoint skills
  • Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels

Preferred

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988
Лондон, Англия, GBR
5.6K employees (1,571 in marketing)
73% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
29.4K
Traffic Source Mix
Search
40.7%
Direct
38.6%
Referral
15.2%
Social
4.2%
Paid
1%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
1,462 (26% of company)
Median Career Experience
11 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
34

Funding

Total Funding
$350K
Last Raise
$350K
Series A, 9 months ago

Funding History

  • Jun 2025
    Series A • $350K

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