Responsibilities

• Lead and manage the product marketing and technical marketing teams, setting vision, priorities, and execution standards across the portfolio.
• Establish, implement and continuously refine the go-to-market strategy, positioning, and messaging for Gigamon products, targeting existing customer expansion & new logo acquisition.
• Build a world-class PMM process and team that consistently connects customer value and product capabilities.
• Build a strong partnership with marketing groups, sales enablement, field teams and product groups; ensuring alignment and consistency in product positioning.
• Deliver product strategy and enablement for the sales organization, including best practice guides, reference architectures, demos, and other technical content.
• Manage, track, and optimize performance against key operational and tactical metrics such as product and market share, adoption of high-value use cases, revenue and attach rates, and competitive win rates.