Responsibilities

• Product Marketing Strategy, Messaging and Positioning: Develop and execute a differentiated product marketing strategy and messaging framework that will resonate with employees, customers, prospects, channel partners and analysts.
• Roadmap: Align product strategy and roadmap with market data, customer insights and competitive intelligence in collaboration with product management.
• Product Launch Excellence: Plan and execute launches, produce marketing content to educate the market (blogs, whitepapers, videos, social).
• Competitive Intelligence: Research and enable GTM teams on the competitive landscape and evangelize Nextiva’s differentiation.
• Content Creation: Guide content for marketing materials including sales plays, website content, demos and case studies.
• Voice of the Customer: Oversee customer feedback loops to inform product and marketing strategy.
• Analyst Relations: Manage relationships with key industry analysts, briefings, demos and inquiries.
• Pricing and Packaging: Collaborate on pricing models and profitability, with competitive pricing analysis.
• Sales Enablement: Equip sales teams with knowledge, training, tools, and competitive intelligence for the Nextiva platform.
• Team Leadership: Build and lead a high-performing product marketing team with cross-functional collaboration.

Requirements

• Technical background and clear understanding of a product's life cycle
• Ability to coordinate across many teams in a fast-moving environment
• Outstanding written and verbal communications to translate complex tech into simple messaging
• A minimum of five years in marketing/product marketing in the telecommunications industry, with at least 5 years in CCaaS or CX
• Experience in consumption-based pricing models
• Experience building trusted relationships with executive sponsors and end users
• Demonstrated credibility delivering results for product teams, sales teams, and customers/partners