Vice President, Point of Care

Philadelphia, PA (On-site)

$129K/yr – $186K/yrSenior Level12+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Point of Care strategy and marketplace leadership with cross-functional influence across publishers, networks, and healthcare media partners.

  • Own Point of Care vision, positioning, and ecosystem relationships to shape differentiated offerings.
  • Drive new investments, partnerships, and innovations while guiding client initiatives and organic growth.

Job Description

Responsibilities

  • Define and evolve PHM's Point of Care vision, strategy, and marketplace positioning
  • Develop channel POVs, investment frameworks, and best practices
  • Monitor industry trends, technologies, and emerging opportunities within the Point of Care ecosystem
  • Serve as the senior escalation point for Point of Care strategy and marketplace issues
  • Drive innovation through new investment opportunities, processes, and solutions
  • Build and maintain strategic relationships with Point of Care publishers, networks, and healthcare media partners
  • Collaborate with Partnership, PMX, and APEX teams to develop differentiated offerings and commercial opportunities
  • Evaluate partnership opportunities, negotiations, and marketplace investments
  • Ensure clients have access to leading Point of Care solutions and capabilities
  • Represent PHM externally as a Point of Care thought leader through industry participation, events, and marketplace engagement

Requirements

  • 12+ years of experience in healthcare media, partnerships, marketplace strategy, channel strategy, media planning, or media investment
  • Significant experience within Point of Care, HCP marketing, healthcare media, retail media, or related healthcare advertising channels
  • Proven experience leading teams and cross-functional initiatives
  • Strong client leadership, communication, and presentation skills
  • Experience negotiating partnerships, investments, and commercial agreements
  • Demonstrated success driving innovation, business growth, and operational improvements
  • Ability to navigate ambiguity and lead through change
  • Strong organizational and project management skills
  • Proficiency with Microsoft Office applications, including Excel and PowerPoint
  • Pharmaceutical marketing experience preferred

Benefits

  • Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Health Media logo

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

Recent News