Vice President, Paid Social at Publicis Media | New York, USA | $177K/yr – $289K/yr

Publicis Media

Vice President, Paid Social

New York, USA (On-site)

$177K/yr – $289K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Own internal advocacy and GTM for APEX Social & Creator, driving internal buy-in, partnerships, and growth through creator-focused offerings.

Own internal evangelism and GTM strategy to make APEX Social & Creator a must-have on media plans.
Must-have: 8–10+ years in Paid Social or Digital Media with internal sales or partnerships experience.
Standout: deep Creator ecosystem ties (Influential/Captiv8) and proven ability to translate platform capabilities into client value.

Job Description

Responsibilities

Internal Sales & Commercial Growth
Drive Adoption: Act as the primary internal evangelist for APEX Social & Creator, proactively educating our agency, investment, and sales teams on the value of our products to increase internal buy-in.
Client Retention & Expansion: Partner with our sales & investment teams to identify distinct target lists while leading or collaborating on upsell opportunities, focusing on retaining key clients and growing share-of-spend through innovative social & creator solutions.
Go-to-Market Strategy: Develop and execute internal sales strategies that position APEX Social & Creator as a must-have on media plans, while closing the feedback loop with our Investment and Solutions teams on capability gaps or opportunities to improve our offerings.
Partnership Management & Creator Strategy
Platform Relations: Serve as key contributor for day-to-day negotiations and relationship management with major social platforms (Meta, TikTok, Snap, Pinterest, etc.) to secure first-to-market alphas, betas, and added value for clients.
Creator Ecosystem: Own and expand the relationships with our creator-led partners, specifically Influential powered by Captiv8. You will be the expert on how to leverage these tools to drive creator-centric revenue.
Negotiation: Leverage APEX’s scale to negotiate favorable terms, rates, and data access that provide a competitive advantage to our clients & further differentiate our social and Creator offerings.
Operational Enablement & Team Support
Bridge the Gap: Serve as the connector between high-level strategy and the hands-on-keyboard activation teams. Ensure that what is sold is executable, and what is executed delivers on the sales promise.
Friction Removal: Identify and remove roadblocks for the day-to-day execution teams, ensuring they have the tools, access, and partner support needed to excel.
Best Practices: Institute rigorous enablement frameworks—playbooks, case studies, and training sessions—that empower the wider team to speak fluently about social and creator trends.

Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com