Vice President, Paid Social

Responsibilities

• Provide vision, direction, management, and support to paid social team members, ensuring work aligns with agency and client goals
• Serve as a thought leader, strategic partner, and advocate for clients, guiding paid social strategy and long‑term growth
• Design and oversee paid social strategies across primary platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
• Foster strong, trusted relationships with clients, internal cross‑functional teams, and platform partners
• Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Champion the value of paid social by educating clients, partners, and internal teams on evolving platform capabilities, emerging trends, and best practices
• Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
• Provide senior‑level direction to teams on advanced optimization approaches, testing frameworks, and adoption of new platform features and capabilities
• Deliver clear, executive‑ready presentations to clients and internal leadership that communicate strategy, performance, and forward‑looking recommendations
• Develop and socialize points of view on emerging technologies, trends, and opportunities in the social media marketplace, including the responsible use of AI‑enabled tools to improve performance, insights, and operational efficiency

Requirements

• 10+ years of directly related digital or paid media experience, with progressively increasing responsibility in an agency or media environment
• 7+ years of people management experience, including leading senior leaders and high‑performing teams
• Proven experience applying paid social to drive results across brand‑building and direct‑response KPIs
• Strong analytical expertise with the ability to interpret complex performance data and translate insights into strategic recommendations and optimization roadmaps
• Deep understanding of best practices for leveraging social media for brand communication and performance marketing
• Exceptional relationship‑building, diplomacy, and decision‑making skills, paired with creative and strategic thinking
• Prior client‑facing leadership experience, with comfort advising senior and executive‑level stakeholders
• Expert‑level knowledge of paid social media, platforms, optimization methodologies, and measurement frameworks
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., pivot tables, formulas, data analysis)

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances