Vice President, Paid Social Automation and Innovation

Responsibilities

• Lead development and implementation of automation and agentic campaign execution processes for paid social, including campaign setup, trafficking, optimization, QA, reporting, and workflow controls.
• Serve as the paid social subject matter expert partner to the Advanced Media Solutions Enablement lead, translating execution needs into tool requirements, use cases, testing plans, and scaled operating models.
• Identify high-impact opportunities to automate manual campaign management tasks across paid social platforms while preserving human oversight, compliance requirements, and execution quality.
• Build, pilot, and operationalize tools, templates, workflows, and playbooks that improve campaign speed-to-market, consistency, pacing, optimization, and performance.
• Partner with media, analytics, platforms, agencies, legal, controls, compliance, sourcing, and technology stakeholders to evaluate capabilities, document requirements, resolve dependencies, and manage implementation.
• Establish QC/QA standards, governance checkpoints, and adoption metrics for automation-enabled paid social execution, ensuring tools and processes meet internal policies and platform best practices.
• Own implementation roadmaps, testing strategies, governance requirements, and adoption plans for automation-enabled paid social capabilities.

Requirements

• 7+ years of paid social campaign management experience with expert hands-on knowledge of major social media buying platforms, ideally within a highly regulated industry.
• Deep understanding of paid social campaign architecture, platform settings, trafficking workflows, bidding, budgeting, audience strategy, creative testing, optimization, measurement, and reporting.
• Experience building, implementing, or scaling tools, automations, dashboards, workflows, APIs, or operational products that improve media execution.
• Experience with AI/ML governance, tool registration processes, model risk considerations, or compliance frameworks within regulated environments.
• Ability to evaluate marketing technology and AI solutions, assess implementation complexity, size business value, and prioritize automation opportunities.
• Experience partnering with data, analytics, product, and technology teams to manage shared backlogs, define requirements, and resolve implementation dependencies.
• Strong analytical, documentation, and executive communication skills, with the ability to translate technical concepts into actionable implementation plans.

Preferred

• Experience with AI-enabled media tools, agentic workflows, platform automation, rules-based optimization, APIs, or marketing technology integrations.
• Experience with measurement solutions, including MMM, MTA, Conversion APIs, signal infrastructure, clean rooms, customer data platforms, or advanced attribution frameworks.
• Strong Excel skills; familiarity with SQL, Python, no-code/low-code automation tools, and data visualization platforms.
• Familiarity with executive storytelling frameworks (e.g., Smart Brevity, Minto) and OKR development within technology or transformation environments.

Benefits

• We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.