Drive paid search strategy across cross-functional teams to hit acquisition and growth goals with data-driven optimization.

• Own paid search campaign strategy, ensuring performance against acquisition, lead generation, and growth goals.
• Lead the development and evolution of SEM strategies, translating business priorities into channel plans, testing roadmaps, and measurable outcomes.
• Analyze campaign performance and proactively identify opportunities to improve efficiency and conversion rates.
• Partner with Analytics to build executive-ready reporting and performance recaps that translate data into clear insights, recommendations, and decisions.
• Provide leadership across stakeholders (Marketing, Analytics, Demand Generation, Product Marketing, UX) to align execution with business goals, timelines, and governance requirements.
• Guide keyword research, audience segmentation, ad copy testing, and landing page recommendations to improve campaign effectiveness and user outcomes.
• Lead A/B testing to evaluate new tactics, automation opportunities, and emerging search capabilities—driving continuous improvement and scalable best practices.
• Monitor competitive trends and search behavior to identify whitespace opportunities and inform future strategy.
• Ensure campaigns are launched accurately and remain compliant with internal risk and regulatory standards; establish strong QA and operational processes.
• Build strong relationships with internal teams to support innovation and operational excellence.

• Must-have: 7+ years of experience managing paid search/SEM/lead generation campaigns.
• Must-have: Familiarity with organic search, SA360, and analytics platforms.
• Must-have: Strong analytical mindset with the ability to interpret performance trends and make data-driven recommendations.
• Must-have: Excellent relationship skills; highly collaborative and able to drive desired business outcomes.
• Must-have: Ability to translate technical concepts into presentations for non-technical audiences.
• Must-have: Exceptional partnering skills to navigate a large organization.
• Must-have: Solutions-oriented with data-driven problem-solving capabilities.
• Must-have: Comfortable with ambiguity and able to develop action plans from available information.
• Must-have: Experience managing campaigns with meaningful budgets and performance goals.
• Must-have: Excellent communication skills, including presenting insights to cross-functional teams.

• Experience in financial services and/or highly regulated industries.
• B2B media experience is highly valued.
• Familiarity with integrated search strategies, including SEO and landing page optimization.
• Interest in evolving areas of search, including automation, AI-driven optimization, and audience-first marketing strategies.

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.