Responsibilities

• Assist in the day-to-day management and optimization of campaigns on digital marketing platforms.
• Conduct keyword research, ad copy creation, and bid management to improve campaign performance.
• Monitor campaign budgets and performance, identifying trends and opportunities for improvement.
• Collaborate with the team to analyze data and generate performance reports, providing actionable insights.
• Support the implementation and testing of new campaign strategies and tactics.
• Communicate effectively with internal stakeholders and external partners regarding campaign status and results.
• Stay current on industry trends and best practices to inform campaign strategies and ensure the team is leveraging the latest tools, formats, and best practices.

Requirements

• Bachelors Degree or equivalent related work experience. Degree in Marketing, Business, Communications, Information Systems or a related field.
• Eagerness to learn, adapt, and grow within the fast-paced digital marketing landscape.
• Desire to contribute to a team environment and care about collective success.
• Excellent written and verbal communication skills, with the ability to articulate information clearly.
• Proficiency in Microsoft Excel for data analysis and reporting.

Preferred

• Some foundational understanding or coursework in marketing, analytics, or a related field is beneficial.
• Minimum of 1 year of work experience with Google Ads or paid social (Meta, TikTok, etc.) preferred.

Benefits

• Flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.
• In-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.
• Meal Subsidy available for associates who report to an office.
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program
• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off
• Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
• Well-being and Employee Assistance programs
• Sentry Foundation gift matching program to encourage charitable giving.