Responsibilities

• Paid Media Strategy & Leadership: Develop integrated paid media strategies that align with client objectives, audience insights and business goals across digital and traditional channels.
• Omnichannel Media Planning: Lead media planning across paid social, search, programmatic, video, out-of-home, broadcast, print and emerging media, ensuring recommendations are grounded in data and tailored to client needs.
• Performance & Optimization: Establish measurement frameworks, monitor campaign performance and guide optimization strategies that improve efficiency and deliver measurable business outcomes.
• Media Partnerships & Innovation: Lead strategic partnerships with media vendors and publishers, evaluating opportunities, emerging technologies and marketplace innovations that strengthen client programs.
• Client Leadership & Strategic Counsel: Serve as a senior advisor to clients, presenting media strategies, guiding investment decisions and helping clients navigate an evolving media landscape.
• Team Leadership & Talent Development: Lead and mentor team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Business Growth & Capability Development: Contribute to new business efforts, identify opportunities to expand client engagements and help evolve Zeno's paid media capabilities through innovation and thought leadership.

Requirements

• 10+ years of experience in paid media, media strategy or integrated marketing within an agency or other fast-paced environment.
• Proven success developing integrated media strategies across Brand, Corporate and B2B clients.
• Deep understanding of paid media planning across paid social, search, programmatic, video and emerging channels.
• Experience managing campaigns across platforms including Meta, LinkedIn, TikTok, Pinterest, Snapchat, X and Google Ads.
• Experience with programmatic display, paid search and cross-channel media planning.
• Familiarity with SEO and content optimization platforms such as BrightEdge, Moz Pro, SEMrush or similar tools.
• Strong understanding of media measurement, attribution, optimization and performance analytics.
• Experience counseling senior clients, leading presentations and translating complex media strategies into actionable recommendations.
• Strong project management and financial stewardship skills, including experience managing budgets and multiple client engagements.
• Proven leadership experience, including mentoring team members and leading integrated teams.

Preferred

• Experience supporting ecommerce or retail media campaigns.
• Experience working across integrated communications, public relations and marketing programs.
• Experience contributing to new business initiatives or agency thought leadership.
• Familiarity with AI-enabled media planning, optimization or workflow tools.

Benefits

• Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness.
• Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance.
• We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability.
• Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program.
• Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support.
• And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time.
• Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach.
• And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.
• These and other benefits are available to non-temporary employees in the US.