Vice President, Out of Home

New York City, NY (On-site)

$149K/yr – $239K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own market positioning and cross-portfolio go-to-market plans for PMX with a focus on agency/client strategy, executive-facing positioning, and cross-sell across Publicis paywalls.

  • Strategic leadership: Define agency/client strategies, Upfronts, RFPs, and strategic PMX positioning across online and traditional media
  • Cross-functional ownership: Coordinate with internal experts, develop best practices, and drive Sales direction and PMX storytelling
  • Industry presence and thought leadership: Expand PMX reach through events and standardize go-to-market for investment tools across Publicis

Job Description

Responsibilities

  • Develop custom strategies for clients which utilize the various products and solutions across the PMX portfolio
  • Drive “Close Quarters” conversations with Agencies/Clients regarding upcoming Upfronts, Annual Planning, RFPs, as well as strategic positioning of PMX within the online and traditional media landscape
  • Continuously strengthen industry presence and network by participating in on-going industry events and finding the appropriate parties to attend as PMX representatives
  • Coordinate with internal subject matter experts when developing proposals, preparing for client meetings and driving feedback sessions
  • Contribute to the overall development of PMX, Precision and Apex’s offerings and participate as a thought leader in regards to our clients’ and industry perceptions of existing products and technology
  • Develop and continuously enhance our Agency/Client strategies best practices and share across the organization
  • Play a role alongside Senior Sales Management in driving the tactical and strategic direction of the Sales Department
  • Create the positioning of PMX in the marketplace within new business and existing clients, plus the broader Publicis Groupe organization
  • Survey, select and create plans which use our best performing products
  • Inform new product creation based on client and consumer demand
  • Build and deploy a go-to-market strategy for our various investment tools which includes new acquisitions into Publicis
  • Maintain the look, feel, design and consistency of our PMX story for internal and external communications
  • Lead a team of marketing and sales strategists who will be directly responsible for delivering the above within the sub-departments of PMX

Requirements

  • 10+ yrs OOH Planning/Buying experience
  • Strong understanding of the OOH industry and key vendors across large and small markets
  • Knowledge of OOH Media metrics and use of planning tools including Telmar, SQAD, Geopath
  • Strong negotiation and presentation skills; excellent communication, organizational, problem-solving and analytical skills
  • Experience speaking and presenting to clients directly
  • Detail-oriented, must be able to work under tight deadlines in a fast-paced environment
  • Experience managing and training junior level staff
  • Proficiency in Microsoft software, specifically Word, Excel and PowerPoint

Preferred

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parantal and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215