Responsibilities

• Design, develop and execute omnichannel strategies to build and reach target audiences, deliver measurable outcomes aligned with our clients’ strategic imperatives.
• Drive insight-based initiatives that place the Agency at the forefront of media and technology in the healthcare sector, introducing new approaches to enhance client outcomes.
• Serve as a client-facing subject matter expert on the role of omnichannel within the PESO (Paid, Earned, Shared, Owned) ecosystem.
• Lead end-to-end omnichannel campaign planning, execution, and performance optimization, including the use of co-creation workshops with clients and cross-functional teams.
• Design and implement data-driven optimization strategies for all omnichannel campaigns, designed to activate human behaviors.
• Use data-driven insights to refine targeting, channel mix, and resource allocation for maximum impact.
• Oversee data-driven planning to identify key leverage points and allocate investments that maximize engagement and brand impact.
• In partnership with our Analytics & Insights team, ensure robust measurement frameworks exist for each strategic imperative for continuous improvement, reporting, and informed decision-making.
• Cultivate client relationships by serving as a trusted advisor, aligning their needs with customer insights, data, and strategic solutions that drive success.
• Manage and mentor a team, fostering collaboration and encouraging innovative thinking.

Requirements

• 8-10 years of experience in media strategy, engagement strategy, or equivalent roles in a media-centric, healthcare-focused environment
• Proven digital marketing, omnichannel expertise, and hands-on experience across multiple channels, including digital, social, programmatic, and traditional media
• Demonstrated ability to lead and inspire cross-functional teams in a remote work environment
• Strong analytical, organizational, and problem-solving skills, with a track record of data- driven optimization
• Strong communication, presentation, and interpersonal skills, with the ability to articulate ideas clearly and persuasively

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region.
• Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future.
• Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.
• Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.