Vice President, Omni Channel Marketing - Nemours Children's Hospital, Delaware

Wilmington, DE (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own enterprise growth across media, analytics, and cross-channel teams to drive measurable acquisition, referrals, and ROI within HIPAA-compliant data practices.

  • Growth strategy and cross-channel integration: translate brand, regional, and service-line direction into measurable growth outcomes.
  • HCP-aligned marketing engine: build a coordinated HCP marketing program to drive referrals and reduce leakage.
  • Measurement-driven optimization: use data to reallocate and scale high-impact tactics while stopping low performers.

Job Description

Own enterprise growth across media, analytics, and cross-channel teams to drive measurable acquisition, referrals, and ROI within HIPAA-compliant data practices.

  • Growth strategy and cross-channel integration: translate brand, regional, and service-line direction into measurable growth outcomes.
  • HCP-aligned marketing engine: build a coordinated HCP marketing program to drive referrals and reduce leakage.
  • Measurement-driven optimization: use data to reallocate and scale high-impact tactics while stopping low performers.
Nemours Children's Health logo

Nemours Children's Health

3.7 Glassdoor

Nemours Children's Health is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust.Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors.Nemours began more than 80 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions.Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own.We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research.Nemours is growing to better serve the children and families in our care. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.

Founded in 1936
Jacksonville, Florida, USA
6.7K employees (189 in marketing)
70% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
434.7K
Monthly Google Ads Budget
$66.8K
Traffic Source Mix
Search
38.8%
Direct
53%
Referral
6.6%
Social
0.5%
Paid
1%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
133 (2% of company)

Funding

Total Funding
$10.5M
Last Raise
$10.5M
Grant, 4 years ago

Funding History

  • Sep 2021
    Grant • $10.5M

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